Today, we’re thrilled to sit down with Anastasia Braitsik, a globally recognized leader in SEO, content marketing, and data analytics. With her extensive expertise in digital marketing, particularly in the B2B space, Anastasia has helped countless businesses navigate the complex world of paid
In today's digital marketplace, where a single search can significantly influence consumer behavior, a notable discrepancy between Google AI and ChatGPT is creating a storm for businesses as these two tech titans, armed with cutting-edge AI, often fail to agree on something as basic as recommending
Imagine a world where typing a query into a search bar isn’t the first instinct for finding information—a world where conversational AI tools answer complex questions instantly, reshaping how we access knowledge online. This scenario is becoming reality as AI-powered platforms gain traction,
Imagine a digital landscape where over 30% of search traffic vanishes because users no longer click through to websites, instead getting instant answers directly from search engine results pages. This is the reality brands face today with the advent of AI-driven search features. Generative Engine
Imagine a world where stuffing content with keywords no longer guarantees a top spot on search results, and instead, the strength of a brand’s reputation and identity dictates visibility in an AI-driven landscape. This seismic shift is reshaping the digital marketing realm as AI search tools like
Imagine a world where simply appearing at the top of search engine results is no longer enough to capture audience attention—a reality where user satisfaction dictates digital success, shaping the future of online engagement. This is the landscape of 2025, where Search Experience Optimization (SXO)
