Welcome to an insightful conversation with Anastasia Braitsik, a global leader in SEO, content marketing, and data analytics. With a proven track record of transforming digital strategies for businesses, Anastasia has been at the forefront of innovative approaches like Generative Engine Optimization (GEO), particularly for healthcare providers. Today, we dive into her expertise with Search Business Group, a Southern California-based, Latino-owned digital marketing agency. Our discussion explores the evolution of search strategies, the unique needs of healthcare practices in the digital space, and how cutting-edge GEO services are helping doctors and dentists stay visible in an AI-driven world. We’ll also touch on the importance of personalized, culturally aware marketing and the impressive results her team has achieved for local providers.
How did your journey with Search Business Group begin, and what motivated you to establish this agency in Southern California?
I’ve always been passionate about helping businesses connect with their communities through digital tools. Starting Search Business Group in Southern California felt like a natural fit because this region is a melting pot of diverse cultures and industries, including a thriving healthcare sector. I saw an opportunity to make a real impact here by focusing on digital marketing that speaks to local needs. Being a Latino-owned business also shapes our mission—we prioritize understanding the cultural nuances of our clients and their patients, which helps us build trust and create campaigns that resonate on a deeper level.
What are Generative Engine Optimization (GEO) services, and how do they stand apart from traditional SEO?
GEO is the next frontier in search optimization. Unlike traditional SEO, which focuses on ranking websites on search engines like Google, GEO is tailored for AI-driven platforms like ChatGPT or Perplexity. These tools don’t just list websites—they generate conversational answers based on user queries. For healthcare providers, this means we optimize content to be the go-to source for these AI responses, ensuring doctors or dentists are recommended directly in a chat format. It’s becoming crucial because patients are increasingly turning to these platforms for quick, trusted answers about medical services, and GEO helps providers stay visible in that space.
Why did you choose to focus GEO services specifically on healthcare providers like doctors, dentists, and veterinarians?
Healthcare providers face a unique set of challenges online. Patients are looking for trust, expertise, and local relevance when they search for care, and the competition is fierce. Many small practices struggle to stand out against larger chains or aggregator sites. We saw GEO as a game-changer for them because it levels the playing field—by optimizing for AI platforms, even a small dental office can be the first recommendation a patient sees. Our goal is to help these providers build a digital presence that reflects their expertise and connects with their community.
Can you share the story behind the success of a client like New Generation Dentistry in Mission Viejo?
Absolutely. Working with New Generation Dentistry was incredibly rewarding. We started with a full overhaul of their online presence, combining web development, traditional SEO, and targeted content strategies. By focusing on local search optimization, we increased their visibility for Mission Viejo residents searching for dental services, which led to a 60% boost in local traffic. We also streamlined their site to drive phone leads, resulting in a 70% increase in calls. The outcome was a staggering 300% revenue growth year-over-year. What I’m most proud of is how we’ve taken those lessons—especially around hyper-local targeting and user-friendly design—and applied them to other healthcare clients with similar success.
With a background in working with major brands, how do you adapt those high-level strategies to smaller healthcare practices?
My experience with global brands taught me the power of data-driven creativity and strategic storytelling. For smaller healthcare practices, I take those same principles but scale them to fit their budgets and goals. For instance, we use performance analytics to pinpoint exactly where their patients are searching and what they need, just like we would for a big brand. The difference is in execution—maybe it’s a localized social media campaign instead of a national ad buy. It’s all about translating big-picture ideas into actionable, affordable steps that deliver measurable results for a local doctor or vet clinic.
You’ve talked about the lack of custom marketing for many healthcare providers. Can you elaborate on what that means and how you address it?
Too often, healthcare marketing feels generic—stock photos, cookie-cutter websites, and messaging that doesn’t reflect the provider’s personality or community. We believe every doctor or dentist has a unique story, whether it’s their approach to patient care or their ties to the neighborhood. Our team dives deep into understanding that story and builds campaigns around it, from personalized website content to social posts that feel authentic. Cultural awareness is a huge part of this—we ensure the language, visuals, and tone align with the diverse backgrounds of their patients, making the marketing feel like a true reflection of who they are.
Your agency emphasizes inclusivity and language equity in healthcare communications. How do you bring that to life in your work?
Inclusivity and language equity mean ensuring that every patient, regardless of background, feels seen and understood. In practice, this looks like creating multilingual content for websites or ads so non-English speakers can access information about a provider. It’s also about using imagery and messaging that reflect the diversity of the community a practice serves. We work closely with our clients to understand their patient demographics and craft materials that build trust across cultures. This isn’t just a nice-to-have—it’s essential for healthcare providers to connect with everyone who needs their services.
What’s your forecast for the future of GEO in healthcare marketing?
I believe GEO is only going to grow in importance as AI platforms become the primary way people search for information, especially in healthcare. Patients want instant, reliable answers, and AI tools are stepping in to provide that. My forecast is that within the next few years, practices that don’t adapt to GEO will struggle to maintain visibility, while those who embrace it will build stronger patient trust and engagement. We’re already seeing the shift, and I’m excited to help healthcare providers lead the way in this new digital landscape.
