United Airlines has recently launched an innovative SMS marketing campaign aimed at enhancing customer engagement through personalized and timely communications. This new approach seeks to reach a broader audience, including both frequent and infrequent flyers, beyond its existing base of
The fast-evolving landscape of digital marketing has seen travel brands increasingly turn to SMS marketing to engage with their audiences. With a mobile-first consumer behavior trend driven predominantly by Millennials and Gen Z, these demographics, who spend a substantial amount of time on their
SMS Marketing Statistics reveal that SMS marketing is a highly effective tool for businesses to connect with customers. This method leverages the ubiquity of mobile phones to provide a direct, personal communication channel. Notably, SMS messages command a remarkable open rate, often exceeding 90%,
In the rapidly evolving landscape of digital marketing, businesses are constantly seeking innovative ways to engage with their customers. While email marketing has long been a staple, it is no longer sufficient on its own for maintaining a competitive edge. As businesses expand, the need for more
In a move that underscores the growing importance of video content on social media, Bluesky has introduced custom feeds for vertical videos on its mobile app, tapping into the ever-increasing popularity of short-form video platforms. This new feature aims to provide users with a more personalized
T-Mobile US is set to invest a substantial $600 million to acquire Vistar Media, a company specializing in digital-out-of-home (DOOH) advertising technology. This strategic move aims to revitalize T-Mobile's position in the advertising sector through leveraging its extensive reservoir of
