According to leading research and media organization Digital Commerce 360 , economic hardships, such as inflation, could increase consumer price consciousness this holiday season, prompting numerous online shoppers to consider spending less on gifts and other seasonal activities. In addition, US
Seasonal marketing is the promotion of products or services at specific times of the year—from Christmas and Halloween to simply the back-to-school season. Seasonal marketing campaigns allow businesses to increase the effectiveness of their advertising strategy and can significantly contribute to
Social media platforms are undoubtedly among the most useful sources for evaluating a company’s activity. In fact, most consumers make purchasing decisions only after carefully analyzing a brand, product or service. When evaluating brands, customers usually look at the online presence of the
October is among the most anticipated periods for marketing teams in the US. It is the month of Halloween, which means companies can take advantage of the popular holiday to get creative with their marketing campaigns. It’s a great opportunity to connect with new and existing customers, raise brand
Quality content is one of the most important ingredients needed to create an effective marketing mix because it is one of the best ways to provide potential customers with answers to their questions, while also offering new and relevant information. Quality content can strengthen trust between
There’s no question about the fact that numerous trends are impacting the digital marketing landscape this year. Some of the trends fueled by the COVID-19 pandemic could become less relevant as the healthcare crisis wanes, while others will probably be around for years to come. Marketers in the US
