Editorial

7 Important Aspects of Creating Quality Content
Editorial 7 Important Aspects of Creating Quality Content

Quality content is one of the most important ingredients needed to create an effective marketing mix because it is one of the best ways to provide potential customers with answers to their questions, while also offering new and relevant information. Quality content can strengthen trust between

5 Digital Marketing Trends for Fall 2022
Editorial 5 Digital Marketing Trends for Fall 2022

There’s no question about the fact that numerous trends are impacting the digital marketing landscape this year. Some of the trends fueled by the COVID-19 pandemic could become less relevant as the healthcare crisis wanes, while others will probably be around for years to come. Marketers in the US

5 Things You Need to Know About Influencer Marketing
Editorial 5 Things You Need to Know About Influencer Marketing

The COVID-19 pandemic has changed the lives of millions around the world, wreaking havoc across industries for more than two and a half years. According to eMarketer , influencer marketing was not spared the effects of the pandemic, and numerous changes either began or were greatly accelerated

Creating a Successful Back-to-School Campaign in 2022
Editorial Creating a Successful Back-to-School Campaign in 2022

As the COVID-19 pandemic nears its end, new worries plague American shoppers. With mounting inflation now a concern for people around the world and a war in Europe, parents face various issues when planning the future of their children. These worries affect their mindsets, as well as the way they

Using Digital Marketing Strategies to Fight Inflation
Editorial Using Digital Marketing Strategies to Fight Inflation

After more than two years of dealing with the COVID-19 pandemic—which will go down in history as one of the most serious public health crises of this century—people in the US and abroad are trying to return to normal. While this means going back to normal routines and habits, the pandemic has

Digital Marketing Trends Reshaping the Future: What You Need to Know
Editorial Digital Marketing Trends Reshaping the Future: What You Need to Know

There is no question about the fact that the last two and a half years have been erratic for people and companies around the world. The COVID-19 pandemic reshaped life and work patterns and disrupted the way people socialize, while Russia’s war in Ukraine prompted numerous companies to exit the

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