Editorial

Google Analytics 360 Suite: benefit from this welcomed upgrade
Editorial Google Analytics 360 Suite: benefit from this welcomed upgrade

The new platform launched by Google on 15 March 2016 is targeting business data management professionals that benefited so far from Adobe and Oracle products, as well as other business specialists that just started managing their audience with digital tools. Google Analytics 360 Suite natively ties

Ad-blockers revisited: has the industry regrouped yet?
Editorial Ad-blockers revisited: has the industry regrouped yet?

It has been a while now since ad-blocking software and applications progressively gained traction from those who want to browse the Internet ad-free. Seems like the advertising industry did not come up yet with any revolutionary, innovative replies. Most of the websites which saw their advertising

Stopping online advertising fraud once and for all
Editorial Stopping online advertising fraud once and for all

In late 2014 the American Association of Advertising Agencies (4A’s), Association of National Advertisers (ANA), and Interactive Advertising Bureau (IAB) created the New York-based Trustworthy Accountability Group (TAG) for the purpose of “eliminating fraudulent digital advertising traffic,

Would you want Facebook to share its revenues with users?
Editorial Would you want Facebook to share its revenues with users?

The news? Perhaps you already know, but Facebook is considering monetizing posts in a different way – one that would make post authors benefit from their own content (or from their proprietary content). The source? The Verge found out that this move is rather close via a user survey distributed

Marketing for the win during March Madness
Editorial Marketing for the win during March Madness

Whether you are a sports fan or not, probably you haven’t missed the catchy (and widespread) TV broadcasting event named March Madness, which imbues the month of March every year and continues into the first week of April. What is March Madness? March Madness (currently a registered trademark) is

LG G5 mobile: one smartphone and its brilliant advertising
Editorial LG G5 mobile: one smartphone and its brilliant advertising

April 1 2016 marked the launch of the LG G5 mobile in the US. As usual we will see a lot of reviews, tests, impressions and comparisons for this new smartphone that raised quite an interest from potential customers all around the world, as well as from tech enthusiasts and critics. One of the first

Loading

Subscribe to our weekly news digest.

Join now and become a part of our fast-growing community.

Invalid Email Address
Thanks for Subscribing!
We'll be sending you our best soon!
Something went wrong, please try again later