Sophia Lain

Sophia Lain

Digital Marketing Consultant
Sophia Lain is a Marketing and Advertising leader trusted for her insights on digital marketing and B2B demand generation. Sophia unpacks the nuances of demand generation and how it impacts GTM and revenue strategies. She explores topics such as demand, competitive positioning, ABM, GTM, product market fit, and many others.
How Does Connected TV Advertising Boost Search Demand?
Content & Email Marketing How Does Connected TV Advertising Boost Search Demand?

Dive into the dynamic world of digital marketing with Anastasia Braitsik, a globally recognized leader in SEO, content marketing, and data analytics. With her finger on the pulse of emerging trends, Anastasia has been at the forefront of integrating connected TV (CTV) advertising with search

AEO and GEO Tactics: Just SEO in Disguise?
SEO/SMM AEO and GEO Tactics: Just SEO in Disguise?

As we dive into the ever-evolving world of digital marketing, I’m thrilled to sit down with Anastasia Braitsik, a globally recognized leader in SEO, content marketing, and data analytics. With her finger on the pulse of the latest trends and strategies, Anastasia has helped countless businesses

AI Readiness Divide Shapes Marketing's Future at MAICON 2025
AI & Data Analytics AI Readiness Divide Shapes Marketing's Future at MAICON 2025

In an era where artificial intelligence is transforming industries at breakneck speed, a staggering divide exists among marketing teams—some are scaling AI to revolutionize customer engagement, while others struggle with basic experimentation, highlighting a critical gap in readiness. This

Boost B2B Conversions with YouTube Ads Strategies
Content & Email Marketing Boost B2B Conversions with YouTube Ads Strategies

Introduction to YouTube Ads for B2B Success Picture a scenario where a B2B marketer struggles to break through the noise of traditional advertising channels, grappling with high costs per lead and lackluster brand awareness for complex solutions. In a landscape where decision-makers are inundated

Which Data Reports Are Crucial for SEO Success in 2026?
AI & Data Analytics Which Data Reports Are Crucial for SEO Success in 2026?

In an era where digital competition intensifies daily, a staggering 93% of online experiences begin with a search engine, underscoring the undeniable importance of SEO in capturing audience attention. Yet, with algorithms shifting, user behaviors evolving, and privacy regulations tightening, how

How Is AI Shaping Digital Marketing Trends in 2025?
AI & Data Analytics How Is AI Shaping Digital Marketing Trends in 2025?

The Current Landscape of Digital Marketing and AI Integration In 2025, the digital marketing industry stands as a cornerstone of business success, with an astonishing 93% of website traffic originating from search engines, underscoring its vital role in online visibility and consumer engagement.

Nikos Aggelidakis on SEO, AI, and Digital Marketing Future
SEO/SMM Nikos Aggelidakis on SEO, AI, and Digital Marketing Future

Introduction In an era where digital landscapes evolve at an unprecedented pace, staying ahead in marketing demands a keen understanding of emerging technologies and strategies, a challenge that professionals face daily in maintaining visibility and relevance online. The intersection of search

What Will Performance Marketing Look Like in 2030 with AI?
Content & Email Marketing What Will Performance Marketing Look Like in 2030 with AI?

I'm thrilled to sit down with Anastasia Braitsik, a global leader in SEO, content marketing, and data analytics, whose insights into the future of digital marketing are shaping how we think about performance strategies. With AI transforming the landscape at lightning speed, Anastasia offers a

AI Marketing Trends 2025: Efficiency and Ethics Collide
AI & Data Analytics AI Marketing Trends 2025: Efficiency and Ethics Collide

The Transformative Power of AI in Marketing In today's digital landscape, artificial intelligence (AI) has emerged as a dominant force reshaping the marketing industry, with over 60% of marketers now integrating AI tools into their strategies to enhance content creation, personalize engagement, and

How Will Google's New Drug Ad Policy Impact Healthcare Ads?
SEO/SMM How Will Google's New Drug Ad Policy Impact Healthcare Ads?

Diving into the ever-evolving world of digital marketing, we’re thrilled to sit down with Anastasia Braitsik, a global leader in SEO, content marketing, and data analytics. With her finger on the pulse of industry trends, Anastasia offers unparalleled insight into the recent Google Ads policy

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