The advent of Google's AI Overviews was intended to revolutionize user engagement by providing immediate answers to search queries directly on the search results page. However, contrary to Google's claims of enhanced engagement, recent studies have raised concerns about their impact on organic
In today's digital landscape, social media stands as a cornerstone in defining a brand's identity and engaging with its audience. It has become imperative for brands to rethink their strategies to ensure long-term visibility, consistency, and growth. The rapid evolution of social media platforms
In recent years, the radio industry has witnessed substantial growth in digital ad revenue, marking a new era where traditional broadcast relies heavily on digital advancements. Insights from Borrell Associates and the RAB’s annual benchmarking reports have consistently pointed to a pivotal shift
Today, we're bringing you insights from Anastasia Braitsik, a global leader in SEO, content marketing, and data analytics. With an impressive track record in the digital marketing sphere, Anastasia will shed light on the exciting new partnership between Captivate and VIOOH, which aims to expand
Small businesses are often burdened with the complexities and financial strains associated with fragmented and overpriced sales and marketing tech stacks. For many of these smaller enterprises, the challenge lies in utilizing a collection of disconnected tools for essential business functions such
Anastasia Braitsik is a renowned figure in SEO, content marketing, and data analytics, bringing invaluable expertise in digital marketing. Today, we delve into the evolving landscape of luxury out-of-home (OOH) advertising and explore how brands are leveraging technology, creativity, and data to
Introducing Anastasia Braitsik - a luminary in the realm of SEO, content marketing, and data analytics, Anastasia has navigated the complexities of digital marketing with unmatched expertise. Her insight into the strategic evolution of marketing analysts in the age of AI is invaluable. How do
The world of e-commerce has seen an unprecedented transformation in recent years, with social media playing a pivotal role in this evolution. Platforms like Instagram, TikTok, Facebook, and Twitter have become essential tools for online retailers aiming to engage customers, drive traffic, and boost
Let's dive into an engaging interview with Anastasia Braitsik, a global leader in SEO, content marketing, and data analytics. What are playable ads, and why are they becoming a core strategy for user acquisition in mobile gaming? Playable ads are interactive advertisements that allow users to
With billions of individuals engaging on various social media platforms, tech brands must evolve to meet this dynamic digital landscape. Social media has transformed from a casual digital hangout to an essential marketing tool for global outreach. As technology continues to advance rapidly, tech
