Dive into the evolving landscape of digital advertising with Anastasia Braitsik, a global leader in SEO, content marketing, and data analytics. With her finger on the pulse of paid media trends, Anastasia offers unparalleled insights into the latest shifts in Facebook ad costs and performance
Short introduction I’m thrilled to sit down with Anastasia Braitsik, a global leader in SEO, content marketing, and data analytics. With her finger on the pulse of digital marketing trends, Anastasia has been at the forefront of innovative strategies that transform how businesses approach local
Imagine a world where every advertisement feels uniquely crafted for the individual viewer, where campaigns are launched with pinpoint precision, and where marketing teams operate at unprecedented efficiency. This is no longer a distant vision but the current reality of digital marketing in 2025,
Understanding the Creator Economy Landscape The creator economy, valued at over $250 billion globally, stands as a monumental force reshaping how content is crafted and consumed in the digital age. This industry has empowered millions of individuals to turn their passions into professions,
What happens when a tech titan’s core business model collides with a global demand for privacy? A staggering $21.6 billion settlement over Google’s real-time bidding (RTB) practices has just dropped a bombshell on the digital advertising industry, shaking its very foundation. Announced on September
In the fast-paced digital landscape of 2025, businesses send billions of emails annually, with transactional and marketing messages forming the backbone of customer communication. Imagine a scenario where a single undelivered email—be it a password reset or a promotional offer—costs a company not
Imagine a world where every marketing message feels tailor-made for the consumer, arriving at just the right moment through their preferred channel. In 2025, this is no longer a distant dream but a reality powered by artificial intelligence in business-to-consumer (B2C) marketing, with Klaviyo
Dive into the world of digital advertising with Anastasia Braitsik, a globally recognized leader in SEO, content marketing, and data analytics. With her extensive expertise in navigating the ever-evolving landscape of online marketing tools, Anastasia offers invaluable insights into Google's recent
Imagine a world where a single broadcast can be scripted, produced, and delivered across multiple platforms in mere minutes, all while maintaining top-tier quality and personalization for global audiences. This is no longer a distant dream but a tangible reality being unveiled at the International
Unlocking Google Ads Performance Despite Data Limitations Imagine a scenario where a significant portion of ad spend—ranging from 20% to 80%—disappears into a black box of undisclosed search terms, leaving advertisers guessing about the effectiveness of their campaigns. This growing challenge in
