Marketing personas have been around since the 1990s. They may not be new, but they represent an invaluable tool for marketers, advertisers, Web developers, and UX designers. “Personas are often met with opposition because they’re a lot of work to assemble, and once assembled they are living,
Personalized marketing campaigns have been a hot topic for some time now and for good reason—getting personal with your leads will help you close more deals. And since the stakes are high, it’s no wonder that 65% of B2B buyers reveal in the State of Marketing report that they would not collaborate
Every marketer today has heard about marketing automation at least once. And the interest in this strategy seems to be growing exponentially. According to Google Trends, the search traffic for „marketing automation” has gone up to 40% since last year. But what is marketing automation all about?
Game of Thrones is inescapable these days. Everyone has an opinion on the show, whether they watch it or not, and it seems like every time it airs it makes headlines. Naturally, the newest (and final) season is no exception. However, the coverage isn’t always positive. Throughout the years, the
People are bombarded with thousands of ads every day, both online and offline. Given the fact that the popularity of ad blockers is increasing, marketers are faced with users’ desire to reduce their exposure to ads. The main problem that Web users everywhere have to deal with on a daily basis is
The idea of a cryptographically secured chain of blocks that would later become blockchain was originally proposed by a group of researchers in 1991 with the main purpose of applying digital timestamps on documents, stamps that could not be changed later. Meanwhile, the idea has evolved into a
Sometimes you want a light photo editor that spruces up your pics without all the bells and whistles (or the price) of Adobe Photoshop, but still offers more than MS Paint. Or you’re short for time and just need to edit many photos at once. For those times, Photoscape is a great choice and is an
With all the modern digital marketing techniques and channels (also known as active marketing), some have rushed into declaring traditional marketing obsolete, or at least some of its sub-domains. Print advertising, to be more precise. However, while the obsolescence of print seems to be lurking
Content marketing for SMBs (small and medium businesses) has its own particularities, in terms of planning, strategy, size and delivery methods. Regardless whether the digital marketing team is on-premises or if the company hires the services of an independent marketer, an initial plan should be
SMS marketing apparently overcame its rough times – with online sources proclaiming it “ no longer the ugly duckling ” of marketing and meticulously reconsidering its value and the related campaign strategies. However, in order for your marketing campaigns to fully benefit from this SMS revival,
