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Sophia Lain

Digital Marketing Consultant

Sophia Lain is a Marketing and Advertising leader trusted for her insights on digital marketing and B2B demand generation. Sophia unpacks the nuances of demand generation and how it impacts GTM and revenue strategies. She explores topics such as demand, competitive positioning, ABM, GTM, product market fit, and many others.

Editorial Marketing for the win during March Madness

Whether you are a sports fan or not, probably you haven’t missed the catchy (and widespread) TV broadcasting event named March Madness, which imbues the month of March every year and continues into the first week of April. What is March Madness? March Madness (currently a registered trademark) is t

Apr 14, 2016

Sophia Lain

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