Sophia Lain

Sophia Lain

Digital Marketing Consultant
Sophia Lain is a Marketing and Advertising leader trusted for her insights on digital marketing and B2B demand generation. Sophia unpacks the nuances of demand generation and how it impacts GTM and revenue strategies. She explores topics such as demand, competitive positioning, ABM, GTM, product market fit, and many others.
Adapting Blockchain Technology to Digital Marketing
Editorial Adapting Blockchain Technology to Digital Marketing

The idea of a cryptographically secured chain of blocks that would later become blockchain was originally proposed by a group of researchers in 1991 with the main purpose of applying digital timestamps on documents, stamps that could not be changed later. Meanwhile, the idea has evolved into a

PhotoScape Review: The Free Photo Editor You’ve Been Looking For
Editorial PhotoScape Review: The Free Photo Editor You’ve Been Looking For

Sometimes you want a light photo editor that spruces up your pics without all the bells and whistles (or the price) of Adobe Photoshop, but still offers more than MS Paint. Or you’re short for time and just need to edit many photos at once. For those times, Photoscape is a great choice and is an o

Digital versus print – is print down for good?
Editorial Digital versus print – is print down for good?

With all the modern digital marketing techniques and channels (also known as active marketing), some have rushed into declaring traditional marketing obsolete, or at least some of its sub-domains. Print advertising, to be more precise. However, while the obsolescence of print seems to be lurking

Content for SMBs – how to scale and adapt
Editorial Content for SMBs – how to scale and adapt

Content marketing for SMBs (small and medium businesses) has its own particularities, in terms of planning, strategy, size and delivery methods. Regardless whether the digital marketing team is on-premises or if the company hires the services of an independent marketer, an initial plan should be

Beware of these seven SMS marketing disasters
Editorial Beware of these seven SMS marketing disasters

SMS marketing apparently overcame its rough times – with online sources proclaiming it “ no longer the ugly duckling ” of marketing and meticulously reconsidering its value and the related campaign strategies. However, in order for your marketing campaigns to fully benefit from this SMS revival, the

Seven ways of making your mobile application successful
Editorial Seven ways of making your mobile application successful

Once you have launched your mobile application on today’s overcrowded market, making use of clever techniques to get your product in the spotlight takes a few strategic maneuvers. All apps aspire to the top positions in the online stores, such as front-line spots from the Paid, Free or Grossing s

7 reasons customers love (and businesses need) dedicated apps
Editorial 7 reasons customers love (and businesses need) dedicated apps

Having dedicated apps just for your business or brand is a must, and we will try to sum up seven of the most important reasons. The vast majority of businesses are already accustomed to the idea that the digital environment regularly requests updates and upgrades in their marketing and customer

Ad-blockers revisited: has the industry regrouped yet?
Editorial Ad-blockers revisited: has the industry regrouped yet?

It has been a while now since ad-blocking software and applications progressively gained traction from those who want to browse the Internet ad-free. Seems like the advertising industry did not come up yet with any revolutionary, innovative replies. Most of the websites which saw their advertising

Marketing for the win during March Madness
Editorial Marketing for the win during March Madness

Whether you are a sports fan or not, probably you haven’t missed the catchy (and widespread) TV broadcasting event named March Madness, which imbues the month of March every year and continues into the first week of April. What is March Madness? March Madness (currently a registered trademark) is t

Loading
Latest Articles

Subscribe to our weekly news digest.

Join now and become a part of our fast-growing community.

Invalid Email Address
Thanks for Subscribing!
We'll be sending you our best soon!
Something went wrong, please try again later