Marketers everywhere have experienced numerous challenges during the last two years. As the COVID-19 pandemic went on to become a global healthcare crisis, digital marketing strategies needed to be adjusted—applicable to business plans for most industries around the world. Although this situation s
As the COVID-19 pandemic continues to alter the way people live and work, economic concerns are growing. The financial crisis of 2007–2008 is still fresh in everyone’s memory, and many are now worried that this healthcare crisis will lead to a similar outcome. However, the US economy might have an u
Adapting to the new normal may prove to be the ultimate test in 2021, as both customers and marketers are now facing new challenges and dealing with new shopping habits. Consumer habits have not changed temporarily in response to the pandemic, but rather, it seems that many of these changes are
For most businesses across the world, 2021 is all about rebuilding and adapting to the “new normal”. After more than a year and a half of fighting a global pandemic, multiple lockdowns, and ever-changing rules, companies everywhere are still struggling to find the best answers to new issues, as wel
In 2020, the onset of COVID-19 revolutionized the way we live and do business. This transformation affected the rules of marketing in countless ways, and B2B is no exception. Now, it’s time to slow down for a moment, examine the shifting global landscape, and analyze how leading organizations have a
B2B marketers know that great content evolves and adapts with its audiences. While the world has had to adjust to new means of operating in 2020, so has the B2B market. From the production of content through to its distribution, the market has adapted its processes so that businesses can continue
2020 has pushed business owners to rebuild their marketing strategies to survive. With numerous brick-and-mortar companies closed down, many organizations have moved their operations online overnight, taking risks they haven’t considered before. This massive shift into the e-commerce world s
The research conducted by The Marketing Practice and Marketing Week in the last couple of years has highlighted the drivers of effectiveness in the B2B landscape. Their survey from last year revealed that a long-term mindset is linked to business success and effectiveness—the respondents with l
Data is to B2B marketing what a strong prospect relationship is to sales—a prerequisite for conversions that skyrocket revenue. All the data that sets the course of your marketing initiatives, from identifying customer preferences to budgeting and crafting immersive materials, can either be a p
What is accessibility? In the United States, physical private and public spaces need to be designed to include elements that make them accessible for people with disabilities under the Americans with Disabilities Act (ADA). What about the internet? As technology advanced and became more and more a
