As the media landscape continues to evolve in 2025, digital video advertising is emerging as a dominant force in the industry. According to the Interactive Advertising Bureau (IAB), this sector is projected to reach an impressive $72.4 billion by the end of the year, marking an increase from the
Anastasia Braitsik is a renowned expert in digital marketing, with extensive knowledge in SEO, content marketing, and data analytics. As we delve into the dynamic world of content creation, Anastasia shares her insights on how the digital landscape has changed throughout the years, the implications
In the ever-evolving landscape of digital marketing, gaming has surged as a potent force, beckoning brands to explore new dimensions of engagement. Anastasia Braitsik, a recognized leader in SEO, content marketing, and data analytics, shares her insights into how gaming is shaping up as a key
In the ever-evolving digital marketing landscape, Anastasia Braitsik stands out as a thought leader renowned for her expertise in SEO, content marketing, and data analytics. Today, she delves into affiliate marketing, a strategy that empowers content creators, boosts brand visibility, and
The advent of Google's AI Overviews was intended to revolutionize user engagement by providing immediate answers to search queries directly on the search results page. However, contrary to Google's claims of enhanced engagement, recent studies have raised concerns about their impact on
In today's digital landscape, social media stands as a cornerstone in defining a brand's identity and engaging with its audience. It has become imperative for brands to rethink their strategies to ensure long-term visibility, consistency, and growth. The rapid evolution of social media
In recent years, the radio industry has witnessed substantial growth in digital ad revenue, marking a new era where traditional broadcast relies heavily on digital advancements. Insights from Borrell Associates and the RAB’s annual benchmarking reports have consistently pointed to a pivotal shift i
Today, we're bringing you insights from Anastasia Braitsik, a global leader in SEO, content marketing, and data analytics. With an impressive track record in the digital marketing sphere, Anastasia will shed light on the exciting new partnership between Captivate and VIOOH, which aims to
Small businesses are often burdened with the complexities and financial strains associated with fragmented and overpriced sales and marketing tech stacks. For many of these smaller enterprises, the challenge lies in utilizing a collection of disconnected tools for essential business functions such
Anastasia Braitsik is a renowned figure in SEO, content marketing, and data analytics, bringing invaluable expertise in digital marketing. Today, we delve into the evolving landscape of luxury out-of-home (OOH) advertising and explore how brands are leveraging technology, creativity, and data to
