The ongoing antitrust trial against Google concerning its dominance in the online display advertising market is approaching its conclusion, and the U.S. Department of Justice (DOJ) has made a strong case, asserting that Google has been 'rigging' the system to uphold its monopoly. Held
The UK’s Competition and Markets Authority (CMA) has preliminarily determined that Google’s display advertising unit engages in anticompetitive practices. The CMA’s findings, revealed today, indicate that Google unfairly advantages its own products over rival services in the display advertising mark
In today's digital age, video marketing has emerged as a pivotal strategy for businesses keen on capturing and retaining the attention of their audience. With the proliferation of social media platforms and the ever-growing appetite for visual content, crafting engaging videos has never been
In the ever-evolving landscape of digital marketing, search engine optimization (SEO) plays an essential role in enhancing online visibility, driving traffic, and attracting a potential customer base. Navigating through SEO strategies can be overwhelming without the requisite tools to streamline
The rise of ecommerce has brought about numerous marketing strategies, yet one method that stands out for its sheer effectiveness is text message marketing. Postscript, a company founded by Adam Turner, alongside his brother Colin and colleague Alex Beller, has been at the forefront of leveraging
In an era where social media has become an indispensable tool for businesses to connect with their audience, law firms in England and Wales find themselves allocating substantial portions of their marketing budgets to these platforms. However, recent research commissioned by First4Lawyers
Ant Forest, an innovative mobile game created by Ant Group and embedded within the Alipay app, aims to inspire users to adopt environmentally friendly behaviors by rewarding them with points that result in real-world tree planting. The game, with an impressive user base of 700 million, encourages
In today's competitive digital landscape, where businesses grapple with the dual challenge of rising customer acquisition costs (CAC) and declining conversion rates, finding effective strategies to stand out has become crucial. By consistently enhancing the user experience (UX), businesses can
In the ever-evolving digital landscape, achieving visibility on YouTube can present numerous challenges, especially with the increasing number of brands and businesses vying for attention on the platform. Improving video visibility and ranking necessitates a robust YouTube SEO strategy to ensure
In today’s hyper-competitive digital landscape, having a website is not just a requirement but a crucial component of any business strategy. However, simply having a website isn’t enough. Entrepreneurs must ensure that their content is discoverable, relevant, and engaging to attract their target aud
