In a notable legal victory, Upstox, known formally as RKSV Securities India Pvt. Ltd., obtained an interim injunction from the Delhi High Court to shield its trademarks and copyrighted content against rampant online fraud. The online trading platform, which boasts over one crore customers, faced
MTN, Africa's largest mobile network operator, has recently unveiled "MTN Ads," a comprehensive suite of mobile advertising solutions aimed at offering innovative ways for brands and publishers to engage with consumers. MTN Ads includes several pioneering offerings, such as 'MTN
Over the years, affiliate marketing has steadily increased in popularity as a cost-effective strategy for business growth. Today, 4 out of 5 brands implement some form of affiliate program incorporated into their marketing initiatives. Particularly for small enterprises, this marketing strategy
Search Engine Optimization (SEO) is a powerful tool for enhancing your website's visibility, driving organic traffic, and ultimately increasing revenue. To truly maximize your Return on Investment (ROI) with SEO, it is essential to implement effective strategies that align with your business
In 2022, I did the impossible — I had an Instagram Reel go viral. So far, it’s generated over 5.5 million views, 173K shares, 99.5K likes, and 14.6 bookmarks, but the number of new followers? Minimal. Though it wasn’t my goal, the experience got me thinking about how to get more followers on Insta
Marketing automation has transformed the landscape of modern digital marketing, shifting the focus from traditional relational strategies to leveraging cutting-edge technology for more efficient customer engagement and data-driven decision-making. This comprehensive article explores the top seven
The article "US winemakers revive sales with SMS marketing, sustainability and innovation" by Kathleen Willcox explores the innovative strategies that winemakers in the United States are employing to counter the ongoing challenges and decline in wine sales. It takes a comprehensive look
In the rapidly evolving landscape of mobile commerce, businesses are increasingly faced with the critical decision of whether to manage their mobile advertising efforts in-house or to outsource them to specialized agencies. As smartphones become a central part of consumers' purchasing
Location-based marketing is a powerful tool that leverages real-world data to create highly targeted advertising campaigns. By understanding where your audience goes, you can deliver more relevant content and offers. This guide will walk you through the essentials of location-based marketing, from
Search engine marketing (SEM) has become an essential component of digital advertising, offering businesses the opportunity to increase visibility, attract targeted traffic, and drive conversions. To achieve these goals, leveraging the right SEM tools is crucial. The ever-evolving digital landscape
