Noah Thwaite

Setting the Stage for a Digital Challenge In an era where digital platforms shape how information is consumed, Google Discover stands as a pivotal tool for millions of users seeking personalized news and content, driving substantial traffic to publishers. This news aggregation platform has become a

In the vast digital marketplace of e-commerce, where billions of transactions occur annually, a storm is brewing among eBay's seller community over advertising policies that seem to favor the platform's bottom line at the expense of fairness. As one of the pioneering online marketplaces, eBay has

The landscape of marketing has undergone a seismic shift, with Artificial Intelligence (AI) emerging as a pivotal force reshaping how businesses connect with their audiences, and it's clear that this technology is here to stay. Consider that over 50% of marketers now rely on AI tools to enhance

In the vast ecosystem of digital advertising, Google Ads stands as a cornerstone for millions of businesses aiming to reach their audience. Yet, a staggering challenge has long plagued advertisers: wrongful account suspensions that can halt campaigns and slash revenue overnight, posing catastrophic

In an era where 71% of consumers expect tailored experiences from brands, the digital marketing landscape faces a pressing challenge: how to harness cutting-edge technology for personalization without crossing ethical boundaries. This critical balance took center stage at DigiCon 2025, hosted by

Setting the Stage for Transformation In today's digital landscape, email marketing stands as a powerhouse for driving customer engagement and revenue, with a staggering 4.6 billion users globally tapping into this channel. Amid crowded inboxes and evolving consumer expectations, brands are

As we dive into the complex world of digital marketing and online safety, I’m thrilled to sit down with Anastasia Braitsik, a global leader in SEO, content marketing, and data analytics. With her deep expertise in navigating the ever-evolving landscape of social media platforms, Anastasia is the

Market Overview: A Sector in Turmoil The German out-of-home (OoH) advertising market, once a powerhouse of brand visibility and innovation, finds itself in the throes of a staggering decline this year, marking one of the most severe slumps in recent memory. Industry giants have reported a sharp

The Landscape of Digital Advertising and Meta’s Role The digital advertising industry stands as a cornerstone of the global economy, generating hundreds of billions in revenue annually by connecting brands with consumers through targeted online campaigns. This sector drives engagement across

The Power of OOH Advertising in South Africa’s Travel Boom In the heart of South Africa’s vibrant summer, as the festive travel season reaches its peak, millions of people flood highways, airports, and urban centers, creating a dynamic canvas for Out-of-Home (OOH) advertising to make a lasting