Noah Thwaite

The UK’s Advertising Standards Authority (ASA) recently made headlines with its groundbreaking ruling on the promotion of nicotine-containing e-cigarettes through affiliate marketing channels. This decision specifically targeted Pixus Online Ltd, a company operating under the trade name Juicemate, f

In the fast-paced world of digital marketing, SEO continues to be a cornerstone for businesses aiming to secure a strong online presence. As we approach 2025, the integration of AI technologies into SEO practices has revolutionized how search engines operate, presenting both challenges and

Google's recent algorithm update is transforming the landscape of affiliate marketing, prioritizing quality over quantity. The March 2024 core algorithm update targets unhelpful content, shaking the industry and influencing both media companies and freelancers. As we delve into these changes,

Roblox has entered into a strategic partnership with Google to enhance its rewarded video ad offerings, marking a significant advancement in the realm of immersive advertising. This partnership aims to maximize user engagement and broaden the range of ad formats available, integrating Google's

Anastasia Braitsik is a global leader in SEO, content marketing, and data analytics, making her the perfect expert to dive into the depths of digital marketing and innovative customer experience technologies like Genesys Cloud Social. Today, we'll cover the core aspects of Genesys Cloud

Apple's release of iOS18 in December 2024 ushered in transformative changes to the Apple Mail application that considerably impact how emails are sorted, displayed, and summarized. These updates come at a time when user adoption of Apple's Mail is increasing, presenting both opportunities

In the dynamic world of digital marketing, choosing the right social media management tool can make or break a campaign. With the plethora of options available, it's crucial to select a tool that aligns with your specific business needs and goals. In this article, we present an in-depth

In the realm of artificial intelligence, two influential companies are making significant strides: AppLovin Corporation (NASDAAPP) and OpenAI. AppLovin has carved out a niche in the mobile marketing landscape with its AI-powered Audience+ platform, which promises to revolutionize user engagement

In an ever-evolving digital era, businesses are seeking ways to harness the power of data to drive growth and refine strategies. The advent of AI-powered reporting is leading this transformation by providing tools to convert vast datasets into actionable, real-time insights. By automating the

Artificial intelligence (AI) has increasingly become a cornerstone in various sectors, and video production and marketing are no exceptions. With the rapid advancement and adoption of AI technologies, businesses are experiencing unprecedented efficiency and creativity in video content creation. The