Noah Thwaite

The integration of artificial intelligence (AI) in social media, notably through the introduction of bot personas, has ignited a revolution in user engagement and content delivery. However, along with the myriad of innovative opportunities these AI bots present, there also emerge significant

Out-of-home (OOH) advertising has long been a staple of marketing strategies. Traditionally reliant on static billboards and displays, the field is undergoing a significant transformation propelled by technological advancements. This evolution is redefining how advertisers reach and engage with

Since March 1, 2025, a strange phenomenon has gripped many Google Ads users, causing a noticeable disruption in their business operations. Despite having active campaigns and ample budgets, many accounts have not seen their advertisements serve since then, creating confusion and frustration among

The landscape of mobile advertising is evolving rapidly, driven by the unique capability of delivering highly-targeted messages at precise times and locations. This unprecedented potential has opened up new frontiers for marketers, fueled by advancements in harnessing location data and

Mailchimp, an Intuit company, has introduced a series of new product enhancements, including a completely revamped popup forms experience currently in beta. These changes aim to help marketers more effectively target and engage site visitors using branded, interactive popup forms that support

In today's digital age, the power of social media extends far beyond mere visibility. For law firms, leveraging social platforms effectively can lead to substantial business development and client acquisition. However, many firms still use social media primarily for broadcasting updates,

Netflix has announced an expansion of its programmatic advertising offerings across the Europe, Middle East, and Africa (EMEA) region. This strategic move aims to provide marketers in these regions with sophisticated and scalable advertising solutions, marking a significant step in Netflix's

In a world inundated by social media influencers promoting the latest trends, many individuals find themselves succumbing to impulse purchases stoked by Fear Of Missing Out (FOMO). These purchases often lead to regret, wasted money, and environmental harm. The concept of "deinfluencing

Media Words has recently launched an extensive out-of-home (OOH) campaign for Ocean Spray PURE Cranberry in collaboration with JCDecaux's comprehensive OOH media network across Australia and New Zealand. This initiative aims to introduce and promote Ocean Spray's new product, PURE

Artificial intelligence (AI) is revolutionizing the sales and marketing landscape, driving significant growth and innovation. With the market projected to expand rapidly, AI's role in creating personalized customer experiences and optimizing marketing efforts cannot be overstated. This article