Michael Airsley

In an era where social media often fuels stress through endless scrolls of negative content, a staggering number of users report feeling emotionally drained by their online habits, prompting urgent action from innovative brands. On November 13, E.l.f. Beauty tackled this pervasive issue head-on

The Power of Digital Out-of-Home Advertising in Sports Marketing Digital out-of-home (DOOH) advertising has emerged as a dominant force in the marketing landscape, particularly within the realm of sports, where fan passion and real-world engagement create unmatched opportunities for brands to

I'm thrilled to sit down with Anastasia Braitsik, a global leader in SEO, content marketing, and data analytics. With her extensive experience in the digital marketing landscape, Anastasia is the perfect person to shed light on Google's latest innovations in AI-powered tools. Today, we’ll dive into

The mobile economy, historically dominated by Apple and Google, is undergoing significant changes. After a nine-month investigation, the UK's Competition and Markets Authority has classified both tech giants as having "strategic market status " for their mobile platforms. This designation is not

In the competitive landscape of local search optimization, businesses are constantly seeking strategies to stand out in a crowded digital marketplace, and customer reviews have emerged as a cornerstone of building online visibility. Keyword-rich feedback is often cited as a game-changer for

Introduction to Digital Screens in Swiss Urban Landscapes In an era where urban spaces are becoming increasingly connected, a significant transformation is unfolding in Swiss cities like Olten and Solothurn, where Switzerland's leading outdoor advertising company, APG|SGA, has introduced a network

Setting the Stage for Digital Communication Evolution In an era where digital inboxes are flooded with hundreds of messages daily, standing out as a marketer has become a daunting challenge that requires innovative strategies to capture attention. Recent studies reveal that the average professional

In the fast-paced digital arena of 2025, search engine optimization (SEO) stands as a linchpin of business visibility, with organic search driving over 50% of website traffic for many industries. Picture a global marketplace where a single algorithm tweak can elevate a brand to prominence or bury

In a bold move that has sent ripples through the digital advertising landscape, Microsoft has rolled out a policy that requires all third-party publishers within its advertising network to adopt Microsoft Clarity, a free behavioral analytics tool, to maintain eligibility for paid impressions and

In the fast-paced digital landscape of today, businesses are grappling with a critical question: how much should be invested in Search Engine Optimization (SEO) to stay competitive? Recent data reveals that over 70% of small to mid-sized enterprises now allocate a significant portion of their