Michael Airsley

Samsung Electronics Singapore has announced the appointment of Publicis Chemistry Singapore, part of Publicis Groupe, as its official social media agency. The agency will begin its role on May 1, following a closed-door pitch. With this strategic move, Samsung consolidates its social media, media,

In the rapidly evolving landscape of digital advertising, programmatic media stands out as a revolutionary approach, using automated technology to purchase digital ad space. Despite this innovation, Australia finds itself grappling with significant hurdles in maximizing the utility of programmatic

The ELEVATE Summit, orchestrated by the accomplished Lee-Ann Johnstone, made waves in the affiliate marketing sphere as it unfolded in London on July 15-16. This premier event marked a decisive turn toward practical education and actionable strategies for small and medium enterprises (SMEs) in a

In a groundbreaking collaboration poised to reshape the out-of-home (OOH) advertising landscape in the Philippines, Ayala Malls has partnered with Summit Outdoor Media. Ayala Malls, known for its expansive network of lifestyle destinations, offers fertile ground for enhancing OOH advertising. The

In today's fast-paced digital world, where competition is fierce and consumer expectations are ever-evolving, staying ahead in marketing requires more than just creativity. Anastasia Braitsik, a global leader in SEO, content marketing, and data analytics, sheds light on data-driven marketing.

The digital advertising landscape is increasingly complex, with rapid technological advancements and shifting consumer behaviors posing challenges for advertisers and publishers. The 20th edition of IAS's Media Quality Report provides critical insights into this rapidly evolving ecosystem,

Generative AI is at the forefront of technological evolution, fundamentally reshaping creative landscapes by not merely enhancing but transforming how ideas and concepts are imagined and executed. Originally, artificial intelligence concepts were limited to computing efficiencies and data analysis

In the rapidly evolving landscape of digital marketing, knowing how to leverage commercial intent keywords can be a game-changer. Anastasia Braitsik, a global leader in SEO, content marketing, and data analytics, shares her deep insights into the intricacies of these keywords and their vital role

In a landscape where the digital advertising industry constantly reinvents itself through innovation and adaptive strategies, the Interactive Advertising Bureau (IAB) has introduced a sweeping revision of its General Terms for Digital Advertising Agreements. Changing dynamics in this sector demand

In a digital age marked by endless possibilities, creators are faced with the exciting yet challenging task of turning their passion into sustainable income. As online platforms and content creation tools evolve, so do the strategies required for financial success. The modern creator economy is