Michael Airsley

In the ever-evolving digital landscape, selecting the best marketing channels to invest in can be daunting, especially when considering the multitude of options available. However, understanding which channels yield the highest return on investment (ROI) can help businesses allocate their budget

Recent revelations have highlighted a stark and pressing concern for global brands: the ineffectiveness of current ad safety tools in shielding their advertisements from appearing alongside harmful online content. A new study by ad quality firm Adalytics revealed that advertisements from

The launch of McCann Content Studios by McCann Worldgroup Southeast Asia marks a transformative step in social media marketing. Designed as a culture-first editorial and entertainment studio, McCann Content Studios aims to keep pace with the rapid changes characteristic of social media platforms.

Starting a new business can be an overwhelming endeavor. With countless tasks demanding your attention, it's crucial to streamline your operations and make informed decisions about where to allocate your resources. One of the most impactful areas to focus on is digital marketing. By leveraging

AI is revolutionizing the way big brands approach programmatic advertising, bringing numerous advancements in targeting, optimization, personalization, and more. As technology evolves, it provides brands with a suite of powerful tools to reach and engage their audience more effectively than ever

In today's fast-paced digital world, where social media platforms and influencer marketing often take center stage, it's easy to overlook the enduring power of traditional media channels. Despite the rise of Instagram influencers and TikTok stars, channels like TV, radio, print, and

The integration of Artificial Intelligence (AI) in email marketing has revolutionized the way businesses communicate with their audience, substantially enhancing efficiency and advanced data analysis capabilities. While the technology offers multiple benefits, the significance of human oversight

In today's digital landscape, consumer interactions predominantly occur through screens, making video marketing a crucial strategy for businesses wanting to capture the attention of modern consumers. Video content not only engages viewers more effectively than text but also aligns with the

As consumer preferences evolve toward on-demand content, community banks are redefining their marketing strategies. Traditional advertising avenues are making way for innovative, data-driven techniques focusing on streaming services to engage potential customers. This shift not only reflects the

In an increasingly digital marketplace, the strategic use of local influencer marketing has become a vital tool for small businesses aiming to enhance their online authority, visibility, and growth. This trend focuses on practical ways through which small enterprises can collaborate effectively