Michael Airsley

At the prestigious Cannes Lions International Festival of Creativity, TikTok emerged as a leading force, showcasing its transformative role in culture and business. No longer just an entertainment platform, TikTok now stands as a potent cultural and business influencer, with particular emphasis on

In today's digital age, Anastasia Braitsik stands out as a prominent figure in SEO, content marketing, and data analytics. With her extensive experience and expertise, she offers valuable insights into the ongoing debate between AI-generated and human-written content. In this interview, she

In the vibrant digital landscape of 2025, Facebook remains an influential platform for businesses aiming to increase their online footprint. As brands seek to maximize their presence, understanding the intricacies of Facebook SEO (search engine optimization) becomes essential. Gone are the days

Taboola has positioned itself as a leader in AdTech, consistently demonstrating adaptability and innovation in an ever-evolving digital advertising landscape. Recently, the company saw a significant boost in its valuation when Needham analyst Laura Martin upgraded its price target, indicating

Navigating the complexities of managing hundreds of business locations across varied local markets can be daunting, particularly when aiming to maximize online presence and drive local search success. In today's digital landscape, a staggering 46% of all Google searches are locally focused,

Small businesses are relatively modest in size with limited notoriety. As a result, it can be challenging to outperform larger competition. Enter digital marketing, a strategy that can be used to establish an organization and make a brand known. Businesses of this scale can also encounter

In recent years, the landscape of search engine optimization (SEO) has undergone significant transformations, compelling professionals to broaden their scope beyond conventional methods. As digital consumption habits and technological advancements reshape how people interact with content, SEO is

In today's rapidly evolving digital landscape, businesses face the strategic decision of optimizing their search engine presence through either local SEO or national SEO. As online competition becomes fiercer, differentiating between these two approaches is critical for crafting a tailored

In today's rapidly evolving digital landscape, businesses are constantly seeking ways to enhance their online presence and ensure optimal visibility. The synergy between business analytics and search engine optimization (SEO) is a critical factor in achieving this goal. As data-driven

Artificial Intelligence technologies are increasingly reshaping the online informational landscape. As users flock to advanced AI solutions like ChatGPT and Perplexity, a noticeable decline in traditional Google Search traffic is emerging. This transformation is creating a ripple effect throughout