Michael Airsley

In a digitally-driven economy, businesses are increasingly turning to artificial intelligence (AI) to redefine marketing strategies and budget allocations. This integration of AI into marketing signals a transformative shift, unlocking unprecedented opportunities for scalability, cost efficiency,

Once a novelty, visual search in affiliate marketing has swiftly become an influential force transforming how consumers find and purchase products. With a staggering 600 million monthly visual searches, platforms like Pinterest demonstrate the growing consumer preference for visual discovery over

In today's complex B2B marketing landscape, distinguishing between different stages of a lead's journey can significantly impact conversion rates and sales efficiency. Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) are integral to this process, where the identification and

In the constantly evolving world of digital advertising, the integration of advanced technologies can significantly transform how brands reach their audiences. Anastasia Braitsik, a renowned expert in digital marketing, joins us to discuss VIOOH’s recent partnership with Outernet London. With her

Artificial Intelligence is reshaping marketing, marking a shift in how brands engage audiences. With AI-driven content creation, businesses can optimize their strategies by automating tedious tasks and focusing on targeted campaigns. This trend isn't just a fad; it signifies a transformation in how

The launch of Google's new Discord server marks a significant turning point in its approach to engaging with the developer community, especially those working with Google Ads API, Google Analytics, Google AdMob, and Google Ad Manager. This initiative, announced via the Google Ads Developer Blog,

In an era defined by digital connectivity and immediate information access, the way younger consumers search for products and conduct brand research is undergoing a substantial transformation. Increasingly, social media platforms are stepping in as primary search engines, a trend most notable among

In the ever-evolving domain of outdoor advertising, a dramatic shift is underway that influences how brands communicate with audiences. At the OOH Advertising Expo held at The Westin Mumbai Powai Lake, the spotlight gleamed on DGTOOHL as they showcased groundbreaking technology poised to redefine

In today's digital world, achieving high Google rankings is crucial for online success. With more than 90% of online experiences beginning with a search engine, understanding how to navigate Google's sophisticated ranking system has become vital for anyone aiming to improve their online visibility

In today's digital age, a robust online presence can make or break a business. Search engines serve as critical conduits for content discovery, making Search Engine Optimization (SEO) indispensable. However, the battle to rank high on search results often seems daunting, especially for businesses