Michael Airsley

Imagine a business pouring resources into captivating content and clever marketing campaigns, only to watch their website languish on the back pages of search engine results. In today’s fiercely competitive digital landscape, where visibility equates to viability, such scenarios are all too common.

Today, we’re thrilled to sit down with Anastasia Braitsik, a global leader in SEO, content marketing, and data analytics. With years of experience navigating the ever-evolving landscape of digital marketing, Anastasia has a unique perspective on the nuances of Pay-Per-Click (PPC) advertising,

Imagine a shopper walking down a busy street, spotting a unique pair of sneakers on someone passing by, and instantly snapping a photo to find where to buy them. This seamless interaction, powered by AI-driven visual search, is no longer a futuristic vision but a reality shaping the ecommerce

Imagine a high-stakes moment in the digital advertising world where billions of impressions are at stake, and a single misstep can drain budgets faster than shoppers can click "buy now." This is the reality of Black Friday and Cyber Monday (BFCM), a period that defines retail success for countless

In the fast-evolving digital landscape of Australia, affiliate marketing has emerged as a powerhouse, driving billions in revenue through performance-based advertising. Imagine a system where every click, every sale, and every partnership could either build trust or shatter it in an instant—such is

Why a quiet policy tweak rewires display planning A short, mandatory service email upended a long-standing constraint: Custom Segments would be allowed in certain Display campaigns that had been restricted under Google’s Personalized Ads policy, and that single shift raised outsized questions about

Context, Purpose, and Where Each Fits When deadlines close in and a video-shaped gap threatens a launch, a new Upload tab in Performance Max now lets advertisers drop a file straight into the Edit assets panel, skipping both a YouTube channel and a Shared Library so campaigns can take flight with

Social feeds no longer behave like billboards; they behave like bustling search bars where shoppers type questions, compare options, and follow evidence, and that shift has forced brands to treat TikTok captions, Instagram bios, YouTube chapters, and Pinterest boards with the same care previously

Consumers now ask AI assistants to decide what to buy, who to trust, and which solution belongs on a shortlist, and the answer often arrives fully formed without a single click, because the gatekeeper between intent and action has shifted from results pages to generative systems that compress the

Scrolling from discovery to decision now happens inside a single feed where a photo, a caption, and a comment thread can replace storefront signage, sales staff, and the checkout line all at once. For small businesses, that shift is not theoretical; it is measurable in how people actually behave on