Max Tainer

Max Tainer

Digital Marketing Expert
Max Tainer is a Digital Marketing expert specializing in lead and demand generation. He explores demand, lead nurturing, customer acquisition, and funnel optimization. Max’s content supports marketers in driving results, delivering value, and maximizing ROI.
Using Digital Marketing Strategies to Fight Inflation
Editorial Using Digital Marketing Strategies to Fight Inflation

After more than two years of dealing with the COVID-19 pandemic—which will go down in history as one of the most serious public health crises of this century—people in the US and abroad are trying to return to normal. While this means going back to normal routines and habits, the pandemic has

Digital Marketing Trends Reshaping the Future: What You Need to Know
Editorial Digital Marketing Trends Reshaping the Future: What You Need to Know

There is no question about the fact that the last two and a half years have been erratic for people and companies around the world. The COVID-19 pandemic reshaped life and work patterns and disrupted the way people socialize, while Russia’s war in Ukraine prompted numerous companies to exit the

Will Marketers Return to In-Person Events This Summer?
Editorial Will Marketers Return to In-Person Events This Summer?

The COVID-19 pandemic has not only changed the way people live, work and spend their free time, it has also changed the way they interact with their favorite brands. During the last two and a half years, people around the world have been forced to experience life with almost no concerts, social

How Top Brands Have Responded to the Russian Invasion
Editorial How Top Brands Have Responded to the Russian Invasion

After Russia decided to invade the neighboring country of Ukraine, killing countless civilians and forcing people to leave their homes, Western governments deployed harsh economic sanctions against Russia. Policy-makers were not alone in striking Russia with severe sanctions, as more than 400

US consumers want to see brands take an action against Russia’s invasion
Editorial US consumers want to see brands take an action against Russia’s invasion

Although for the first time in more than two years concerns regarding the COVID-19 pandemic seem to wane, another new crisis has already emerged. On 24 February, Russian President Vladimir Putin announced that his country feels threatened by neighboring Ukraine, prompting a Russian invasion that

Top 3 Advertising Campaign Ideas
Editorial Top 3 Advertising Campaign Ideas

More than two years have passed since the beginning of the COVID-19 pandemic that disrupted people’s habits and daily lives worldwide. While this unprecedented crisis was particularly difficult for scientists, doctors, and medical staff — who often struggled on the frontline of the pandemic — it

Supercharge Your Social Media Marketing with These 4 Trends (2022)
Editorial Supercharge Your Social Media Marketing with These 4 Trends (2022)

The ever-changing world of social media never stops. While new trends replace old ones, ambitious marketers need the right insights to stay ahead of the competition and engage their audience with the best strategies for a thriving 2022. That’s why, in this article, you will unearth 4 marketing

Reusing Halloween Ideas For a Christmas Campaign
Editorial Reusing Halloween Ideas For a Christmas Campaign

The COVID-19 pandemic has not only impacted personal lives and finances but also disrupted the way marketers around the world create and adjust their marketing campaigns. While spending on ads and digital marketing, content might not seem like a good idea during a global healthcare crisis. The

How to plan, execute, and optimize a PPC strategy
Editorial How to plan, execute, and optimize a PPC strategy

What is PPC? Pay-per-click or PPC marketing is a type of online advertising where marketers accrue costs whenever users access their ads. How does it work? You bid on the perceived value of a click, depending on the platform, keywords, and audience type. PPC is used for various campaign goals, such

5 must-have tools for stellar digital marketing in 2021
Editorial 5 must-have tools for stellar digital marketing in 2021

When it comes to digital marketing, there are multiple options and tools that can enhance and improve your research, strategies, insights, and opportunities to create killer content. But how do you select the best tools for your needs without going through an overwhelming and tiring research

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