In the rapidly evolving landscape of B2B marketing, Anastasia Braitsik emerges as a beacon of insights, especially with the transformative role of artificial intelligence and digital strategies redefining the field. Anastasia brings a wealth of experience in SEO, content marketing, and data
Influencer marketing has become a cornerstone of digital strategies in the past few years, providing brands with a unique avenue to reach and engage target audiences authentically. However, as digital landscapes evolve, mere influencer partnerships are insufficient in achieving optimal returns on
WhatsApp's decision to incorporate advertising into its platform signifies a substantial shift away from its roots as a private messaging service known for privacy and simplicity. Since its acquisition by Meta (formerly Facebook) in 2014 for an impressive $19 billion, WhatsApp has maintained a
The world of mobile marketing has dramatically transformed in 2025, establishing itself as a quintessential part of the digital communication strategy. The omnipresence of smartphones has revolutionized how consumers interact with brands, shifting from mere functional communication tools to primary
The Marketing Resource Management (MRM) market is experiencing unprecedented growth, predicted to reach over $12.4 billion by the year 2032, bolstered by a robust Compound Annual Growth Rate (CAGR) of 11.83% from now until 2032. This remarkable expansion is fundamentally reshaping how enterprises
In the digital marketing landscape, a pressing challenge involves the over-reliance on SEO scores, which often takes precedence over understanding user search intent. Many digital marketing teams find themselves gravitating towards high SEO scores, interpreting them as indicators of success. These
In today's competitive business landscape, technology tools are not optional but essential for the robust growth and efficiency of any enterprise. With the rapid pace of innovation and digital transformation, businesses are compelled to adopt tech solutions that streamline operations, enhance
The world of search engine optimization (SEO) has consistently evolved over recent years, moving beyond traditional practices to embrace cutting-edge technology. By 2025, artificial intelligence (AI) tools are reshaping the SEO landscape by automating tasks such as keyword research, content
Netflix's entry into the Video Futures Collective (VFC) significantly alters the Australian streaming industry's landscape by emphasizing ad-supported streaming models. This collaboration highlights the importance of research, education, and advocacy for connected TV (CTV) and digital video
As technology propels the digital landscape ever forward, generative AI emerges as a pivotal tool reshaping the content creation industry in 2025. With the power to produce text, imagery, audio, and video with minimal human intervention, this technology offers brands unprecedented opportunities for
