One of the strongest differentiators a company can have is its brand. However, a brand doesn’t automatically come with building a business—it takes focus and discipline to create one that attracts customers in a way your competitors don’t. What Is Brand Management? Brand management is an umbrella
Getting your brand story right is essential for your business and fundamental to consumer awareness. It’s what you leverage to get influencers to partner with you and build a community of loyal customers and brand enthusiasts. You want your business to capture as much attention as possible. But in
When it comes to online shopping, consumers demand instant or near-instant gratification. But the last mile of the package they purchased is always problematic, making it almost impossible to meet demands in the short amount of time your consumers expect. Not to mention, last mile deliveries are
Remember Google+, the social media platform? We can’t blame you if you don’t. As a reminder, it was Google’s answer to Facebook—and soon it will be gone, at least on the consumer side. We thought we’d use this opportunity to take a closer look at exactly why the company has decided to put an end to
As companies continue to develop new promising technologies and deliver them at low costs to end users, it becomes increasingly difficult to keep up with all their effects. Words like “new,” “amazing,” or “incredible” used to be considered powerful tools in marketing, but they might come with new
The breadth and impact of the Internet of Things continue to expand as the technology gains acceptance and functionality, making it a fast growing IT solution in a variety of industries. IoT emerges as a rapidly evolving technology that more and more industries are willing to adopt in order to
The news? Perhaps you already know, but Facebook is considering monetizing posts in a different way – one that would make post authors benefit from their own content (or from their proprietary content). The source? The Verge found out that this move is rather close via a user survey distributed
It is both interesting and motivating to browse through interviews with some of the most important brand founders or representatives, and subsequently form an image on how a successful business and the mindset behind it might look in our times. See what famous entrepreneurs consider helpful for
Have you ever wondered now, in the age of content and social media marketing, just how did the concept of blogging appeared and evolved? Time perception is a subjective element, nevertheless any summary documentation will reveal the same raw evolutionary parameters: the current form of thematic or
