Social responsibility has become a critical aspect of business operations, particularly in the realm of digital marketing. Organizations are increasingly aware of the necessity to integrate ethical initiatives and practices into their marketing strategies, aligning themselves with the ever-growing
Influencer marketing is an effective marketing strategy where businesses develop partnerships with celebrities and public figures to promote their products and services. Based on a report by HubSpot, 1 in 4 marketers leverage influencer marketing. In addition, 72% of Gen Z and Millennial audiences
Storytelling is by no means a new strategy in communication. In fact, people have told each other stories as a means of passing on important knowledge and information since the dawn of time. While storytelling may seem outdated and unlikely to capture the attention of modern audiences, successful
Seasonal marketing is the promotion of products or services at specific times of the year—from Christmas and Halloween to simply the back-to-school season. Seasonal marketing campaigns allow businesses to increase the effectiveness of their advertising strategy and can significantly contribute to
There’s no question about the fact that numerous trends are impacting the digital marketing landscape this year. Some of the trends fueled by the COVID-19 pandemic could become less relevant as the healthcare crisis wanes, while others will probably be around for years to come. Marketers in the US
After more than two years of dealing with the COVID-19 pandemic—which will go down in history as one of the most serious public health crises of this century—people in the US and abroad are trying to return to normal. While this means going back to normal routines and habits, the pandemic has
There is no question about the fact that the last two and a half years have been erratic for people and companies around the world. The COVID-19 pandemic reshaped life and work patterns and disrupted the way people socialize, while Russia’s war in Ukraine prompted numerous companies to exit the
The COVID-19 pandemic has not only changed the way people live, work and spend their free time, it has also changed the way they interact with their favorite brands. During the last two and a half years, people around the world have been forced to experience life with almost no concerts, social
After Russia decided to invade the neighboring country of Ukraine, killing countless civilians and forcing people to leave their homes, Western governments deployed harsh economic sanctions against Russia. Policy-makers were not alone in striking Russia with severe sanctions, as more than 400
Although for the first time in more than two years concerns regarding the COVID-19 pandemic seem to wane, another new crisis has already emerged. On 24 February, Russian President Vladimir Putin announced that his country feels threatened by neighboring Ukraine, prompting a Russian invasion that
