The discontinuation of Google Optimize in September 2023 left a substantial void for many businesses that relied on its capabilities for conversion rate optimization (CRO). Google Optimize was a pivotal tool for enhancing user engagement and conversion rates by experimenting with various website
SEO (Search Engine Optimization) is emerging as a critical cornerstone for business expansion in the modern digital age. By leveraging SEO in today's competitive market, companies can achieve significant business growth and establish robust brand authority. This article delves into how businesses
In the fast-paced world of marketing, staying ahead of the curve is imperative. As companies strive to make sense of vast amounts of data, a revolutionary approach is emerging: "Bring Your Own AI" or BYO-AI. This trend is reshaping how marketing teams analyze data, optimize workflows, and reduce
Marketing automation has emerged as a powerful tool in modern business strategies, revolutionizing the way companies interact with their audience. It offers a myriad of advantages, from efficiency boosts to enhanced personalization, fundamentally changing traditional marketing approaches.
We are pleased to welcome Anastasia Braitsik, a global leader in SEO, content marketing, and data analytics. As an expert in digital marketing, Anastasia will help us understand the rapidly changing landscape of search engine optimization, effective keyword strategies, and best practices for
Anastasia Braitsik is a global leader in SEO, content marketing, and data analytics. In this interview, she will discuss the latest enhancements to Adobe Firefly Services and Firefly Custom Models, their benefits, and the innovative ways businesses can leverage these tools for scalable content
Achieving effective and accessible retail media has long been a challenge for small and mid-sized brands. This was due in part to the significant barriers in accessing advanced tools and scalable programmatic capabilities. These obstacles often left mid-market companies struggling to compete with
In the rapidly evolving digital market, driving sales on your ecommerce website hinges closely on meticulous optimization. It's not just about setting up an e-store and waiting for shoppers to make purchases. Strategic behind-the-scenes adjustments can notably elevate the user experience,
The digital out of home (DOOH) advertising sector in France is set for a major transformation, as VIOOH, a leading global DOOH supply-side platform, has announced a strategic partnership with Turnadon, an eminent French advertising network. Their collaboration is poised to expand the reach and
Real-time marketing analytics involves gathering, processing, and evaluating data from various channels and inputs to make swift, informed decisions. Utilizing real-time data analytics can significantly enhance businesses’ marketing strategies, improve customer experiences, and drive higher
