As a trailblazer in the realm of digital marketing and data analytics, Anastasia Braitsik brings a wealth of expertise to the table. Today, we dive into a conversation about Improvado’s recent recognition as “One to Watch” in Snowflake’s Modern Marketing Data Stack 2026 report. With a focus on AI-powered marketing analytics, Anastasia offers insights into how this accolade reflects Improvado’s innovative approach, the significance of their integration with cutting-edge cloud technology, and the broader impact on the marketing industry. We’ll explore themes like breaking down data silos, empowering marketing teams with real-time insights, and driving strategic decision-making through automation and intelligence.
How does it feel for Improvado to be named “One to Watch” in Snowflake’s Modern Marketing Data Stack 2026 report, and what does this recognition mean for your team?
It’s incredibly exciting and validating for us. Being named “One to Watch” in such a prestigious report signals that we’re on the right track with our mission to transform marketing analytics. It’s a nod to the hard work our team has put into building a platform that tackles real pain points for marketers. More than just a pat on the back, it positions us as a key player in an industry that’s rapidly evolving with AI and cloud technology, and it motivates us to keep pushing boundaries.
What do you believe were the key innovations or achievements that caught Snowflake’s attention for this honor?
I think it’s our focus on simplifying the chaos of marketing data. We’ve built a platform that connects over 500 marketing and sales data sources, pulling everything into a unified, governed layer within the Snowflake AI Data Cloud. This isn’t just about integration—it’s about automation and accessibility. We’ve made it possible for marketing teams to get real-time insights without constantly leaning on IT, which is a game-changer. Our AI-driven tools that turn complex data into actionable predictions also likely stood out as a forward-thinking approach.
Snowflake’s report is often seen as a gold standard for evaluating Martech and Adtech solutions. How do you think being featured in it shapes Improvado’s credibility with potential customers?
It’s a huge boost. When a report like this highlights your work, it acts as a stamp of approval from a trusted authority in the data and tech space. For potential customers, especially marketing leaders and IT departments, it reduces the perceived risk of adopting our platform. They see that we’re not just another vendor but a company recognized for innovation and reliability, which builds trust right out of the gate.
Can you share how you plan to use this spotlight to expand Improvado’s reach in the market?
Absolutely. This recognition gives us a platform to amplify our message about the importance of unified, accessible data in marketing. We’re focusing on thought leadership—sharing case studies, hosting webinars, and engaging with industry events to show how our solutions drive results. We’re also doubling down on partnerships and integrations to make sure we’re meeting marketers where they are, whether that’s through deeper collaborations or tailored solutions for specific industries.
Improvado was spotlighted in the Data Capture & Customer Analytics category. What makes your platform stand out in this space?
Our strength lies in our ability to tackle data fragmentation head-on. By integrating over 500 sources, we’re not just collecting data—we’re harmonizing it into a single, usable format. This means marketers don’t have to wrestle with mismatched datasets or spend hours on manual reporting. Our platform’s automation and AI capabilities also allow us to go beyond static analytics, offering predictive insights that help teams stay ahead of trends and optimize their strategies in real time.
What are some of the biggest challenges marketers face with fragmented data, and how does Improvado address those issues?
Fragmented data is a nightmare for marketers. It leads to incomplete insights, wasted time on manual data wrangling, and often, poor decision-making because the full picture isn’t clear. We solve this by acting as a central hub—pulling data from every corner, whether it’s social media, ad platforms, or CRM systems, and unifying it into a single source of truth. This cuts down on errors, saves hours of work, and lets marketers focus on strategy rather than spreadsheets.
Your platform’s integration with the Snowflake AI Data Cloud seems to be a cornerstone of your offering. Why is this partnership so critical for marketing teams?
It’s all about empowerment and efficiency. Working within the Snowflake AI Data Cloud means we can offer a secure, scalable environment where marketing data lives in one governed space. This setup allows marketing teams to access real-time insights directly, without needing IT to step in for every query or report. It streamlines workflows, ensures data compliance, and ultimately lets marketers move faster while IT can focus on bigger-picture priorities.
Can you give an example of how this integration has delivered tangible benefits for your clients?
Sure, we’ve had clients who previously spent weeks compiling multi-channel reports because their data was scattered across platforms. With our integration, they now pull unified insights in minutes. One client in the retail sector saw a dramatic drop in reporting time and was able to reallocate budget to underperforming campaigns on the fly, boosting their ROI significantly. Having that single source of truth also meant their teams were aligned on the same data, reducing internal friction.
Your CEO mentioned a mission to bring clarity and speed to marketing analytics. Can you paint a picture of what that looks like in day-to-day operations for your users?
In practice, it’s about removing bottlenecks. For a marketing team, clarity means having all their data in one place, presented in a way that’s easy to digest—no more hunting through different tools or waiting on custom reports. Speed comes from automation; our platform handles data collection and processing, so users can jump straight to analysis. This might look like a campaign manager spotting a trend in real time and adjusting ad spend within hours, not days, directly impacting performance.
Looking ahead, what is your forecast for the future of marketing analytics, especially with the growing role of AI and cloud technology?
I see marketing analytics becoming even more predictive and personalized, driven by AI and cloud solutions. As data volumes grow, the ability to process and analyze in real time will be non-negotiable—cloud platforms like Snowflake will be the backbone of that. AI will move beyond just insights to prescriptive recommendations, telling marketers exactly what to do next. I also expect privacy and compliance to shape the space, pushing platforms to prioritize secure, transparent data handling. For us, it’s about staying ahead of these trends, ensuring marketers have the tools to act with confidence and precision.
