AI & Data Analytics

New Study Reveals How AI Selects and Cites Content
AI & Data Analytics New Study Reveals How AI Selects and Cites Content

A sweeping, detailed analysis of over one million AI-generated responses has definitively cracked the code on how artificial intelligence models prioritize, select, and ultimately cite information from the vast expanse of the internet. Research based on a massive dataset moves the conversation

Is Your Data the Key to Better Google Ads ROI?
AI & Data Analytics Is Your Data the Key to Better Google Ads ROI?

Advertisers who once relied exclusively on platform-provided metrics are now discovering that the most profound competitive advantage lies within their own proprietary customer databases. This shift marks a pivotal moment in digital marketing, where the ability to seamlessly integrate first-party

Why Did Ring’s Feel-Good Ad Feel So Wrong?
AI & Data Analytics Why Did Ring’s Feel-Good Ad Feel So Wrong?

A global leader in SEO, content marketing, and data analytics, Anastasia Braitsik is our Digital Marketing expert. In a world where a 30-second ad can ignite a firestorm, her insights into brand strategy, public relations, and crisis communications are more critical than ever. Today, we're

Why Cut Social Media Spend When ROI Is Soaring?
AI & Data Analytics Why Cut Social Media Spend When ROI Is Soaring?

In a striking contradiction that has left many industry leaders questioning their strategies, the advertising landscape of the past year witnessed marketers systematically pulling back on social media investments precisely as the channel’s efficiency and return on investment reached new heights.

Cloudflare Markdown for Agents – Review
AI & Data Analytics Cloudflare Markdown for Agents – Review

As artificial intelligence systems increasingly consume the web's vast repository of knowledge, a new feature aims to create a streamlined "fast lane" for them, but this path is fraught with unforeseen dangers to information integrity. Cloudflare's Markdown for Agents represents a significant

Data and Creativity Reunite to Reshape Advertising
AI & Data Analytics Data and Creativity Reunite to Reshape Advertising

As a global leader in SEO, content marketing, and data analytics, Anastasia Braitsik has a unique perspective on the evolution of digital advertising. She has watched the industry shift from a creative art to a strategic science and is now at the forefront of a renaissance that reunites the two. In

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