AI & Data Analytics

Generative AI is at the forefront of technological evolution, fundamentally reshaping creative landscapes by not merely enhancing but transforming how ideas and concepts are imagined and executed. Originally, artificial intelligence concepts were limited to computing efficiencies and data analysis

In today's fast-paced digital marketing environment, brand messaging is pivotal in crafting compelling sales copy. Anastasia Braitsik, a global authority in SEO, content marketing, and data analytics, pulls from her extensive experience to offer insights into mastering brand messaging for

Google’s latest Local Services Ads (LSA) updates have generated both opportunities and challenges within the advertising sphere. By implementing new terms of service that involve claiming rights to advertisers’ profiles, including customer interactions, Google has prompted significant debates over t

In the fast-evolving world of e-commerce, staying ahead of technological changes is crucial for success. Anastasia Braitsik, a leading expert in SEO, content marketing, and data analytics, is here to shed light on Shopify's latest checkout updates and their implications for Google Ads or

In an era where data integration and artificial intelligence are reshaping how businesses operate, a significant collaboration has emerged. Advertima, a pioneering tech company specializing in AI-powered in-store audience data, has teamed up with Publicis Media Middle East, a global leader in media

The marketing world stands at a pivotal moment, dramatically influenced by advances in technology and shifts in consumer behavior. Marketers are challenged to adopt innovative strategies while grappling with an evolving economic landscape. This context has sparked significant interest in