The integration of programmatic buying in the Digital Out-Of-Home (DOOH) advertising sector has been progressing at a slower pace compared to other aspects of digital media. However, with evolving technology and growing marketer interest, the potential for significant development in programmatic
A Strategic Partnership for Fraud Prevention Sumsub's Verification Tools at Work In an era where digital onboarding can be the weakest link in the security chain, Onda Più's alliance with Sumsub acts as a pivotal move towards cementing the integrity of customer verification. By integrating Sumsub's
Netflix has altered its long-standing approach of only offering a subscription-based service by introducing an advertisement-supported option. This strategic pivot addresses the need for varied revenue streams and responds to competitive challenges in the streaming industry. The company is
The upcoming DV IMPACT 2024, orchestrated by DoubleVerify, is set to explore the evolving realm of digital advertising, focusing on the essential aspect of ad verification. This process is pivotal for maintaining brand integrity and optimizing advertisement efficacy. Scheduled for May 8th, 2024,
Out-of-Home (OOH) advertising has undergone a significant transformation, emerging as a key player in strategic marketing. At the helm of this shift are innovative startups and direct-to-consumer brands, which leverage OOH to not only boost their visibility but also drive retail traffic and prompt
As excitement around the 2024 presidential election rises, marketers and political campaigners are preparing for a challenging media landscape, saturated with diverse content. Standing out is more critical than ever, and one strategy proving increasingly vital is out-of-home (OOH) advertising. This
