As consumer behavior evolves, Ipsos is at the forefront with the launch of an innovative tool designed to redefine out-of-home (OOH) advertising. This tool comes at a pivotal moment for brands that are searching for new ways to connect with audiences in an outdoor setting.
The Emergence of Ipsos’ Innovative OOH Tool
Ipsos is pioneering change in the OOH advertising space with a tool that holds the potential to significantly alter how advertising strategies are evaluated and executed. The tool’s core lies in actionable consumer attention metrics and decision-making data, providing advertisers with an unprecedented level of campaign diagnostics and optimization possibilities.Integration into the Ipsos.Digital Platform
To meet the diverse needs of various businesses, Ipsos has incorporated this tool within the Ipsos.Digital Platform, part of the Creative|Spark suite. This ensures that the tool is not only analytically advanced but also highly accessible to marketers at different junctures of their advertising journey.Initial Roll-Out and Future Expansion
Starting with key markets such as the United States, the United Kingdom, France, Germany, and Italy, Ipsos aims to build a strong base before expanding the tool’s availability worldwide. This strategy underscores Ipsos’ commitment to providing its sophisticated analytics tools to a global audience.OOH Advertising’s Proven Impact and Brand Connection
Shaun Dix on OOH’s Power
Ipsos’ global leader of creative excellence, Shaun Dix, endorses the significance of OOH advertising in establishing profound brand-audience relationships. He emphasizes its potential for brand growth and the unique ability of OOH advertising to incorporate product assets effectively.Tapping into OOH’s Full Potential
Despite its proven effectiveness, OOH advertising remains underappreciated by some marketers. Ipsos’ tool is targeting this gap, guiding advertisers to realize the untapped potential within OOH advertising and its ability to meet campaign goals efficiently.Delivering Transformative Solutions
Combining real-world data with predictive analytics, Ipsos’ OOH advertising tool empowers advertisers to craft campaigns that are both imaginative and informed by consumer insights. This tool allows for future-oriented strategies that promise to capture and engage audiences meaningfully, boosting overall brand impact.
