What happens when managing a vast digital out-of-home (DOOH) network feels like navigating a maze with no exit—disconnected systems, constant downtime, and revenue slipping through the cracks? For countless network owners, this is the daily grind, a challenge that stifles growth in an industry projected to reach $50 billion globally by 2027. Enter XEN Media, a revolutionary platform born from a powerful collaboration between Ground Support Labs and Moving Walls, promising to transform chaos into clarity. This innovation isn’t just a tool; it’s a potential lifeline for an industry desperate for efficiency.
The significance of this development cannot be overstated. As DOOH networks expand across the U.S. and beyond, the need for a unified solution to streamline operations and boost revenue has become critical. With advertisers demanding seamless access to premium inventory and network owners battling operational inefficiencies, XEN Media emerges as a beacon of hope. This platform, already making waves with early adopters, could set a new standard for how digital signage networks operate in a fast-evolving market.
Unpacking the Struggles of DOOH Network Management
Managing a sprawling DOOH network often feels like juggling too many balls at once. Network owners must contend with disparate systems for tracking screen uptime, handling ad inventory, and processing bookings, each requiring separate attention. These fragmented processes lead to costly delays, with studies suggesting that downtime alone can slash revenue by up to 20% in some cases. The stakes are high in an industry where every second counts.
Beyond technical hiccups, the human toll is significant. Teams spend hours manually coordinating tasks that could be automated, draining resources and focus from strategic growth. As the DOOH market grows—expected to increase by 10% annually from 2025 to 2027—these inefficiencies become unsustainable. A solution that consolidates these pain points into a single, cohesive system isn’t just desirable; it’s essential for survival.
Why the DOOH Industry Craves a Game-Changer
The rapid expansion of digital signage has exposed deep cracks in traditional management approaches. With thousands of screens to monitor across cities or even countries, network owners face a constant battle to maintain uptime while ensuring advertisers get value for their investment. The result? A fragmented ecosystem where inefficiencies compound, costing both time and money in a sector that thrives on immediacy.
Advertisers, too, feel the strain. Accessing premium inventory often involves navigating a labyrinth of manual processes, slowing down campaigns and reducing impact. The urgency for a streamlined approach has never been clearer, especially as programmatic advertising gains traction, demanding real-time integration. A platform that bridges these gaps could unlock untapped potential for all stakeholders in the DOOH space.
Exploring the Core Innovations of XEN Media
XEN Media stands out as a comprehensive solution tailored specifically for DOOH network owners, addressing long-standing challenges with precision. By combining Ground Support Labs’ expertise in reliable signage operations with Moving Walls’ mastery of media automation, the platform offers a unified hub for all backend tasks. This means no more toggling between systems—just one interface to manage an entire network.
Key features set this tool apart from patchwork fixes. Automated inventory management and media booking capabilities cut down on manual errors, accelerating revenue cycles significantly. Additionally, the integration of programmatic and direct sales channels ensures maximum screen uptime, a critical factor for profitability. Scalability is another strength, allowing the platform to support networks of any size, from local setups to global operations.
Real-world impact is already evident with New Tradition, a leading U.S.-based DOOH network, adopting the full suite of tools. Their experience highlights how the platform simplifies content scheduling and ensures consistency across a national footprint. These innovations collectively aim to redefine operational efficiency, positioning XEN Media as a benchmark for the industry.
Industry Perspectives on a Bold New Solution
Feedback from key players in the DOOH sector underscores the platform’s transformative potential. Srikanth Ramachandran, Founder and Group CEO of Moving Walls, describes it as a groundbreaking software that reimagines media owner operations, from backend logistics to strategic sales planning. His vision points to a future where fragmented systems are a relic of the past.
Emily Mahoney, VP of Operations at New Tradition, offers a practical perspective, emphasizing tangible benefits. She notes that the platform has streamlined content scheduling and delivered uniform capabilities across their extensive network, crediting the collaborative spirit of Ground Support Labs for seamless implementation. Her endorsement reflects the real value felt on the ground by early adopters.
Shivam Parikh, President of Ground Support Labs, brings a broader view, calling the platform a leap into next-generation automation for the DOOH ecosystem. He highlights its benefits not only for network owners but also for agencies and brands, ensuring reliable content delivery and smooth transactions. These voices collectively affirm the credibility and far-reaching impact of this innovation.
Practical Steps to Transform Your DOOH Operations
For network owners eager to break free from operational bottlenecks, integrating a platform like XEN Media offers a clear path forward. Start by pinpointing specific challenges within current systems, whether it’s frequent downtime, sluggish booking processes, or inventory mismanagement. This focused assessment ensures the platform’s features target the most pressing issues.
Next, seamless integration is key. Collaborating with the support team to connect existing infrastructure to the platform can maintain continuity across programmatic and direct sales channels. Training staff to leverage automation tools for backend tasks and media planning is equally vital, reducing manual workloads and boosting efficiency. Real-time monitoring features should be utilized to keep screens active, directly impacting revenue potential.
Finally, strengthening advertiser relationships through streamlined booking processes can elevate a network’s appeal. Making premium inventory more accessible to agencies and brands fosters trust and drives partnerships. By adopting these steps, network owners can harness the full power of a unified system, paving the way for sustainable growth and profitability.
Reflecting on a Milestone for DOOH Networks
Looking back, the launch of XEN Media through the partnership between Ground Support Labs and Moving Walls marked a turning point for the DOOH industry. It tackled longstanding inefficiencies head-on, offering a consolidated platform that reshaped how networks operated. The early success with New Tradition stood as proof of its practical value, demonstrating what was possible with the right technology.
Beyond immediate wins, the broader implications became clear as more networks considered adoption. The focus shifted toward scalability and global reach, with the potential to standardize operations across diverse markets. For those in the sector, the next step was to explore how such a platform could be tailored to unique needs, ensuring long-term adaptability.
A forward-looking perspective emerged, centered on continuous innovation. Network owners were encouraged to stay ahead by integrating emerging technologies and refining strategies for advertiser engagement. This milestone was not just an endpoint but a foundation for future advancements, signaling a new era of efficiency and opportunity in digital signage management.
