DOmedia has launched a new “Lite” tier, introducing free access to essential media buying tools for new agencies and advertisers in the out-of-home (OOH) advertising industry. This development is poised to transform the media buying landscape by democratizing access to a comprehensive directory of over 1,400 media suppliers.
The “Lite” tier offers free tools for search, Request for Proposal (RFP), and contract management, providing users with an integrated dashboard to send, receive, and manage proposals and media contracts efficiently. This initiative is part of DOmedia’s strategy to make the marketplace more accessible, benefiting small businesses and large agencies alike.
By eliminating the traditional paid-access model, DOmedia empowers agencies to effectively compare offerings and optimize campaign strategies. It underscores the company’s commitment to modernizing and streamlining OOH media buying processes, promoting an inclusive approach that supports industry growth.
This move is expected to inspire similar initiatives across the media industry, enhancing capabilities and workflow efficiencies. It reflects DOmedia’s strategic focus on elevating industry participation and providing pathways for feature upgrades. Agencies at all levels can now compete more robustly, with DOmedia acting as a catalyst for innovation and development in advertising.
