Affiliate Marketing

YouTube Shopping has expanded its affiliate program to 35 global markets, now supporting over 1.3 million creators who have seen commission payouts double year over year. This expansion coincides with the latest platform-wide update announced on November 6, which fundamentally rewires how YouTube

Shopee is decentralizing its marketing support by hosting KOLLAB networking events in regional hubs like Cebu and Davao to reach localized creator networks. This strategic move addresses a fundamental challenge for micro, small, and medium enterprises (MSMEs) in the Philippines: the struggle to

Affiliate-led content often proves more effective than traditional paid deals because creators are incentivized by commissions to provide honest reviews. This fundamental shift in digital marketing has allowed major players like e.l.f. Beauty to redefine how modern cosmetics brands interact with

The procedural rulings in recent browser extension litigation underscore the necessity for brands to audit the technical behavior of their affiliate partners. As of 2026, the digital marketing landscape has reached a point of saturation where the line between genuine customer acquisition and mere

The tightening grip of algorithmic censorship and evolving privacy standards has transformed the digital advertising landscape into a minefield for brands operating within the wellness and regulated sectors. Performance marketing within this grey space now requires a sophisticated blend of

The transition from static search engines to interactive artificial intelligence interfaces has fundamentally altered the way consumers interact with the digital marketplace. As the landscape shifts toward zero-click environments, performance marketing must evolve to capture attention. Leaders are