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Tag: analytics


Big Data, Customer Data

Woopra: Data-Driven Customer Journey Analytics

October 20, 2023

Via: Martech Zone

Businesses face a formidable challenge: understanding their customers’ journey to make informed decisions and enhance their offerings. The path to success for every business begins with a deep understanding of its customers. Deciphering customers’ intricate journeys while interacting with products, […]


Marketing Channels, Web Advertising

Google to Sunset Four Attribution Models in Ads and Analytics: Here’s What You Need to Know

April 24, 2023

Via: Martech Zone

Attribution models are frameworks used to analyze and assign credit to different marketing touchpoints throughout a customer’s journey, from awareness through to conversion. They help determine the effectiveness of various marketing channels and campaigns in driving conversions or sales. Attribution […]


Marketing Channels, Social Media Marketing

A Marketer’s Guide To TikTok Analytics

September 26, 2022

Via: Search Engine Journal

While TikTok might be all fun and games for users, marketers know better. This social media channel is full of essential metrics to help brands create more engaging and relevant content for their audiences, so let’s get right to it: […]


Content & SEO, Marketing Channels

Improve Your SEO Results By Cleaning Up Your Content

December 16, 2021

Via: Convince and Convert

If you publish content on an ongoing and consistent basis, I’m willing to bet actual money, and without looking at your analytics first, that you have a handful of blog posts that are performing really well for your organic search […]


Big Data, Customer Data

How PepsiCo is harnessing data to help retailers increase sales

October 4, 2021

Via: Marketing Dive

As the pandemic accelerates changes in how people shop and what they consume, PepsiCo is harnessing data to help retailers boost sales while increasing demand for its own portfolio of beverages and snacks. The maker of Cheetos and Mtn Dew […]


Big Data, Customer Data

Why your customers’ emotions, feelings and attitudes could be more valuable than your big data

August 23, 2021

Via: Marketing Dive

According to a report from Forrester, 93 percent of businesses agree that consumers are more likely to spend money with brands they feel connected to. Having a deep understanding of one’s customers is essential to building this connection. But many […]


News

IAB: Digital ad revenue rose 12% in 2020 amid rebound from pandemic

April 8, 2021

Via: Marketing Dive

The strong rebound in digital advertising during the second half of last year came as people spent more time consuming media through connected devices like smart TVs and mobile phones. As marketers sought to reach consumers who were spending more […]


News

Digital ad sales to top two-thirds of total spend for first time in 2021, Magna forecasts

April 1, 2021

Via: Marketing Dive

Magna’s latest forecast paints a sunnier outlook for the ad industry, which it says has recovered faster than expected from the effects of the coronavirus pandemic. Magna chalks up the improved economic outlook to the new stimulus package, the decline […]


Content & SEO, Marketing Technologies

ANA: Content marketing budgets jumped before pandemic

July 15, 2020

Via: Marketing Dive

Advertisers see content marketing as a valuable strategy, as evidenced by their plans to increase spending on its development, per the ANA and Content Council survey. The pandemic likely has dampened investment levels, but content marketing remains a viable strategy […]


Big Data, Customer Data

Analytics Audit 101: Identify issues and correct them to ensure the integrity of your data

June 25, 2020

Via: Marketing Land

One thing online businesses need to use as a cornerstone of their business decision making process is their digital analytics data (analytics data from a variety of sources: i.e. web analytics, search console, paid search, paid social, social media, etc.). […]


Marketing Channels, Web Advertising

Record digital ad revenue preceded slowest quarter in a decade, IAB finds

May 29, 2020

Via: Marketing Dive

U.S. digital ad revenue rose to a record $125 billion last year, up 16% from 2018, according to the Interactive Advertising Bureau’s semiannual report prepared by PwC. Much of that growth was powered by bright spots digital audio and video […]


Big Data, Customer Data

A New Operating Model for Marketing to the Connected Customer

November 5, 2019

Via: Target Marketing

The disruption unleashed by the digital and customer experience revolutions is here to stay. The future success of marketing rests upon its ability to continuously anticipate and deliver against the fast-changing expectations of the connected customer. Marketing to this connected […]


Big Data, Customer Data

Real-World Ways to Use Data to Improve Customer Experience

October 3, 2019

Via: Target Marketing

Whether you call it a funnel, a flywheel, a tower, a loop, a corridor, or any of the many terms we use to describe the customer journey, there’s one common challenge among brand marketers: How do we make the “customer […]


Marketing Channels

Build an Informed Sales and Marketing Strategy Using the 5 Cs

July 31, 2019

Via: Target Marketing

So your topline sales aren’t what you expected to see. It could be a slump (yikes) or maybe even an unexplained uptick — a great problem to have, but you’d still like your analytics team to find exactly what is […]


Content & SEO, Marketing Technologies

A Month-by-Month Look at the Most Engaging Brand Content on Social Media in 2018

December 28, 2018

Via: Adweek

Brands were more creative than ever in their social media posts this year and connected with audiences by raising awareness of social issues, according to social media analytics company Unmetric. “Burger King enlightened fans with the importance of net neutrality, […]


Digital Media & Mobile, Media, Television

Placed launches TV screen-to-store offline attribution

June 14, 2018

Via: Marketing Land

Location analytics platform Placed (owned by Snap) is introducing TV-to-offline store measurement as part of its broader “Placed Attribution” suite. The new product involves a partnership with Inscape (owned by Vizio) and Kantar. Last year, Vizio agreed to pay a […]


Big Data, Customer Data

How Big Idea Marketing Can Live on in Data-Driven Storytelling

June 11, 2018

Via: Target Marketing

In an era not so long ago, creative directors lived in a world where the big idea was the champion — and that champion came from highly compensated (more or less) idea makers, both themselves and their creative teams, and […]


Advertising Technology

Big data and how to use it: Our top 10 Analytics & Conversion columns for 2017

January 12, 2018

Via: Marketing Land

Much has been written this year about dealing with the influx of data that modern marketers now receive as a matter of course — it’s an issue that many of us are facing these days. You’re expected to take advantage […]


Advertising Technology

Conversion rate optimization tools coming to AdWords with new integrations

May 26, 2017

Via: Marketing Land

With the Optimize integration, advertisers will be able to create and test landing pages tailored for specific campaigns, ad groups or keywords. For example, a travel site could customize a landing page for the query “family friendly hotels” with a […]


Advertising Technology

If you want to deliver relevant ads, you’ve got to get better at using data

May 8, 2017

Via: Marketing Land

Programmatic has created the opportunity for truly data-driven marketing. Yet still, 50 percent of all marketing is irrelevant to the consumer, according to the latest Chartered Institute of Marketing report. Why? There are two main reasons: ineffective campaign management and […]