Big Data & Analytics

In today's complex digital marketing landscape, the ability to harness, analyze, and act on data is paramount for success. One tool propelling businesses into a new era of insights is Google Analytics 4 (GA4). With its introduction, GA4 has sought to revolutionize analytics by shifting from a

In an era marked by rapid technological advancement, the landscape of digital marketing is being dramatically reshaped by the integration of AI into SEO strategies. Anastasia Braitsik, a leader in SEO, content marketing, and data analytics, delves into the transformation wrought by AI-driven search

AI technology is ushering in a seismic shift in marketing and SEO, redefining the landscape with innovative solutions and unprecedented efficiency. With projections for AI-driven content creation markets reaching $63.25 billion by 2034 and a CAGR of 21.6%, the industry finds itself amidst a

In a significant development within digital advertising, Google has overhauled its Google Ads Scripts, transforming how advertisers interact with ad customizers and extensions. This evolution is part of a larger trend within the advertising industry, where automation and AI have begun to supplant

In an era where digital marketing is rapidly evolving, Netflix has taken a groundbreaking step by launching its advanced targeting suite across Europe, the Middle East, and Africa (EMEA). To shed light on this significant development, we have Anastasia Braitsik with us today. Anastasia is renowned

In an era where technological advancements have become the hallmark of progress, the rapid evolution of artificial intelligence (AI) in marketing is nothing short of revolutionary. Marketing strategies once reliant on intuition are now being vastly reshaped by AI, offering innovative avenues for