Tag: big data

December 1, 2021

Over the past year, we’ve realized the world is not as it used to be anymore. We’ve learned that it is nearly impossible to prepare a successful campaign without using Big Data when it comes to marketing. Realizing the importance […]

August 23, 2021

According to a report from Forrester, 93 percent of businesses agree that consumers are more likely to spend money with brands they feel connected to. Having a deep understanding of one’s customers is essential to building this connection. But many […]

October 10, 2019

Sentiment analysis is a fascinating concept. Brands use it to better understand customer reactions, behaviors, and opinions toward their products, services, reputation, and more. The goal of sentiment analysis is to increase customer acquisition, retention, and satisfaction. Moreover, it helps […]

August 5, 2019

My head is cluttered with hordes of information. Big Data is in full effect. Every time I attend a meeting, conference or business briefing, everyone seems so hellbent on spewing forth all the data they have ever learned in their […]

May 30, 2019

Last month, I talked about data hoarders (refer to “Don’t Be a Data Hoarder”). This time, let me share some ideas about how to throw away data. I heard about people who specialize in cleaning other people’s closets and storage […]

May 2, 2019

They say data is an asset. I say it, too. If collected data are wielded properly, they can definitely lead to financial gains, either through a revenue increase or cost reduction. But that doesn’t mean that possessing large amounts of […]

April 30, 2019

Marketing isn’t the only profession to obsess over the latest trend or “next big thing.” For the past five years, I have been the editor Target Marketing’s sister brand — Publishing Executive — covering the media and publishing industry. As […]

March 7, 2019

We should be mindful when dropping buzzwords (refer to “Why Buzzwords Suck”). As more and more people jump on the bandwagon of a buzzword, it tends to gain magical power. Eventually, some may even believe that buying into a “word” […]

February 21, 2019

Product innovation is necessary for every company to grow and evolve in a competitive market. But if your audience “doesn’t get” your new product, success is much less of a guarantee. Before you unveil your hard-won innovations, here are some […]

February 1, 2019

It is very dangerous to forget about legacy data processing rules that may impact future marketing campaign performance. The only way to avoid this risk is to make sure someone with relevant experience is involved in planning and implementing big […]

November 2, 2018

Big data continues to capture the imaginations—and budgets—of brand marketers across industries, but should it? Certainly the ability to harness huge data sets, collect vast ranges of data types in real-time, and mine that data for insights can yield profound […]

August 10, 2018

What really is big data? Big data encompasses extremely large datasets that can be analyzed to reveal more in-depth insights, patterns, trends and even help predict future outcomes. But what actually makes up these “extremely large datasets” can be much […]

July 30, 2018

In content marketing, anniversaries are precious. Initiatives can be short-lived, subject to the predations of budget czars and the shifting sands of strategy. I don’t want to jinx anything, but I’ve had the pleasure of leading an exciting content initiative […]

June 27, 2018

Customer expectations keep going up, and up, and up. Customers today don’t give your company or organization a “pass” because you’re in B2B, or financial services, or healthcare, or manufacturing. The greatest companies in the world, regardless of category, are […]

May 24, 2018

When marketers play with data, we often get confined within the limitations of the datasets that are available to us, or worse, tool sets through which we get to access data. Some bad habits live through an organization for multiple […]

May 15, 2018

The transformation of retail banking has only just begun, with the pace of change only getting faster. The focus on digital delivery goes beyond online and mobile banking apps to the core of the entire banking operations. Without back-office modernization, […]

May 8, 2017

It feels like all agencies and clients are feeling the pressure to double down on data overnight. As these organizations race toward data nirvana, they often stumble. Unfortunately, very few people talk about all the false starts, frustration and anguish […]

April 5, 2017

Given that the majority of LinkedIn users now access the platform via mobile device , the professional social network has made mobile functionality their key focus, with their recent platform re-design and re-structure built to be mobile first, a significant […]

December 15, 2016

Of course, more data in marketing is a good thing, right? The transparency it delivers will help you determine what is, and what is not, effective? Maybe but not always. A decade ago, I advised my then client to implement […]

November 4, 2016

“Most companies are totally failing at tying data to what they’re trying to do,” said Shannon Duffy, VP of Marketing forSalesforce Pardot, the cloud giant’s B2B automation arm. Although data is everywhere, she told me, people often feel they just […]