Editorial

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Editorial The Hybrid Era Is Here: Reimagining B2B Marketing for 2026

Over 70% of chief marketing officers say their current marketing structure limits their ability to respond to market shifts, which is a strategic vulnerability. For years, B2B marketing leaders have…

Making AI Work for Marketing by Building a Supply Chain
EditorialMaking AI Work for Marketing by Building a Supply Chain

The common narrative about AI in marketing is inaccurate. People have been led to believe in a

How B2B Digital Marketing Is Becoming Experience Marketing
EditorialHow B2B Digital Marketing Is Becoming Experience Marketing

For years, B2B marketers have treated digital as a funnel – a pipeline engineered for efficient

Dominant Digital Marketing Models You Can’t Ignore in 2025
EditorialDominant Digital Marketing Models You Can’t Ignore in 2025

Over 80% of buyers use digital channels to interact with products and make purchasing decisions.

B2B Multi-touch Attribution Models: Benefits and Best Practices
EditorialB2B Multi-touch Attribution Models: Benefits and Best Practices

B2B sales cycles are complex, involving multiple touchpoints and stakeholders, and often taking

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SEO/SMM

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Content & Email Marketing

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What Were 2025's Biggest PPC Game-Changers?
Content & Email Marketing What Were 2025's Biggest PPC Game-Changers?

The digital advertising world rarely sits still, but the seismic shifts experienced throughout 2025 left even the most seasoned marketing professionals struggling to keep pace with the relentless pace of innovation and disruption. Beyond the Bid: Decoding a Year of Unprecedented PPC Transformation

Microsoft Ads Prioritizes Exact Match Over Performance Max
Content & Email MarketingMicrosoft Ads Prioritizes Exact Match Over Performance Max

In a significant move toward clarifying its auction dynamics for digital advertisers, Microsoft

Trend Analysis: AI Agents in B2B Marketing
Content & Email MarketingTrend Analysis: AI Agents in B2B Marketing

The long-held B2B marketing playbook, meticulously built on manual outreach and carefully segmented

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