April 24, 2024
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The rise of AI content creation has been a game-changer – for better or worse. On the one hand, you have benefits like: Improved efficiency. Powerful content ideation. Rapid research. These efficiencies have allowed SEO programs to move faster and […]
April 2, 2024
The customer data platform (CDP) is one of the fastest-growing categories of business technology today. To understand why, you have to look at some of the underlying challenges across many industries related to data, AI and personalization. Customers want an […]
March 26, 2024
Webinars can be an invaluable tool for marketers. When done right, they can: Act as great content for your brand. Build your brand as an authority in your industry Generate leads based on your ideal audience. Be repurposed as evergreen […]
April 16, 2024
Marketing DiveDespite fears of a recession and the challenges presented by ongoing inflation, revenue spent on digital advertising grew at a healthy pace in 2023, both overall and in many key areas, such as video and retail media, according to the […]
April 15, 2024
Search Engine JournalGoogle’s Danny Sullivan disputed the assertions made in a Reddit discussion that Google is showing a preference for Reddit in the search results. But a Redditor’s example proves that it’s possible for a Reddit post to rank in the top […]
Marketing Channels, Social Media Marketing
April 12, 2024
Search Engine LandTikTok is reportedly developing AI-powered virtual influencers that will be able to compete against human creators for lucrative advertising contracts. The new AI avatars can allegeldy read scripts for video ads created from prompts submitted by brands and TikTok Shop […]
April 10, 2024
Mary GametIn today’s tumultuous waters of digital marketing, user-generated content (UGC) has emerged as a mighty wind in brands’ sails. Fan-driven content enables higher audience engagement and fosters a closer sense of community, which is one of the reasons you should […]
April 16, 2024
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