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Editorial

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Your Trusted Source for Digital Marketing News
Editorial B2B Multi-touch Attribution Models: Benefits and Best Practices

B2B sales cycles are complex, involving multiple touchpoints and stakeholders, and often taking months to close a deal. To navigate this, companies use multi-touch attribution to clarify the buyer's…

Dominant Digital Marketing Models You Can’t Ignore in 2025
EditorialDominant Digital Marketing Models You Can’t Ignore in 2025

Over 80% of buyers use digital channels to interact with products and make purchasing decisions.

Why Leaders Should Use Intent-based Targeting for Smarter B2B Results
EditorialWhy Leaders Should Use Intent-based Targeting for Smarter B2B Results

B2B marketing leaders are gearing up for 2026 with bigger budgets and higher expectations.

Unbranded Trust: Moving the Influencer Marketer Needle in B2B
EditorialUnbranded Trust: Moving the Influencer Marketer Needle in B2B

Influencer programs win impressions, but they rarely move procurement, shorten deals, or raise

Use Social Media Marketing to Connect, Drive Leads, and Manage Content
EditorialUse Social Media Marketing to Connect, Drive Leads, and Manage Content

Social media is a method to increase brand awareness and customer engagement because 90% of buyers

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SEO/SMM

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Content & Email Marketing

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Content Marketing for Startups: Kickstart Your Strategy in 2025
Content & Email Marketing Content Marketing for Startups: Kickstart Your Strategy in 2025

In the fast-paced world of startups, standing out in a crowded market is a monumental challenge, with over 90% of new businesses struggling to gain traction within their first year. Amid this competitive landscape, content marketing emerges as a powerful tool to build brand recognition, foster

Google Ads at 25: Evolution of AI and Advertiser Power
Content & Email MarketingGoogle Ads at 25: Evolution of AI and Advertiser Power

As Google Ads marks a significant milestone, the digital advertising landscape stands at a

Black Friday 2025: Mastering Affiliate PPC Compliance
Content & Email MarketingBlack Friday 2025: Mastering Affiliate PPC Compliance

Introduction to the High-Stakes World of Black Friday PPC Black Friday stands as a monumental event

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