Tag: Taco Bell

Big Data, Customer Data

Taco Bell’s subscription service boosted rewards members 20%

February 23, 2022

Via: Marketing Dive

Subscription programs offer incentives to engage with brands digitally, which may generate higher checks and provide companies with more customer data. They also differentiate brands from competitors. If a customer is a frequent coffee drinker, for example, a subscription service […]


Taco Bell appoints Jordan Brand CMO as global chief brand officer

December 3, 2021

Via: Marketing Dive

Taco Bell’s appointment of Sean Tresvant is another signal that the QSR brand is looking to burnish its reputation as not just a place for affordable Mexican food but as a cultural heavyweight with a cult-like following. The move comes […]