Tag: Sustainability

Big Data, Customer Data

Curated Marketplaces Are Helping Consumers Discover Sustainable Brands

September 16, 2019

Via: Adweek

Eco-conscious consumers increasingly want to buy from brands with sustainability built into their business models. Data analysis firm GlobalWebIndex found that 57% of consumers are willing to pay more for sustainable products. A 2018 report from Edelman indicated the impact […]


Why Marketers Should Care About Consumer Perception of Corporate Social Responsibility

July 25, 2019

Via: Adweek

In today’s socially conscious environment and political climate when a company takes responsibility for its actions and the subsequent impact on communities, employees and stakeholders, the results go a long way. This is no secret to companies in various industries. […]


The Role Sustainability Plays in Creating Campaigns and Marketing

February 18, 2019

Via: Adweek

The world is moving toward a more sustainable future. At this point in human history, there’s simply no alternative. Either we do this and do it fast enough to confront the crisis, or we face some pretty dire consequences. It […]