December 28, 2022
Via: AdExchangerIn a year marked by cautious advertiser spending due to persistent economic uncertainty, supply path optimization (SPO) was a major priority for marketers. In 2022, SPO solutions largely revolved around creating direct connections to so-called premium publishers. But machine learning […]
September 16, 2019
Via: AdweekEco-conscious consumers increasingly want to buy from brands with sustainability built into their business models. Data analysis firm GlobalWebIndex found that 57% of consumers are willing to pay more for sustainable products. A 2018 report from Edelman indicated the impact […]
July 25, 2019
Via: AdweekIn today’s socially conscious environment and political climate when a company takes responsibility for its actions and the subsequent impact on communities, employees and stakeholders, the results go a long way. This is no secret to companies in various industries. […]
February 18, 2019
Via: AdweekThe world is moving toward a more sustainable future. At this point in human history, there’s simply no alternative. Either we do this and do it fast enough to confront the crisis, or we face some pretty dire consequences. It […]
April 16, 2024
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March 27, 2024
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