February 10, 2017
Via: Media PostA survey of media planners by the Digital Place Based Advertising Association (DPAA) found digital place-based (DPB) and digital out-of-home (DOOH) media as key growth opportunities in the current advertising ecosystem. The eighth annual survey identified the importance of reaching […]
Mobile Marketing, Web Advertising
January 13, 2016
Via: Brand RepublicIn a survey of 301 markets, half said that they use programmatic for buying smartphone inventory, but 44 per cent reported having no or little knowledge of it. In terms of mobile advertising as a whole, 29 per cent explained […]
December 21, 2015
Via: The Content StrategistWhen we talk about customer retention in the marketing world, the same principle applies: Smart brands understand that it costs much less to retain a customer (in marketing speak, this is known as the LTV or Customer Lifetime Value) than […]
February 29, 2024
February 29, 2024
March 15, 2024