Tag: survey

Advertising & Branding

Survey Identifies Mobile, Programmatic Growth Opportunities For Out-Of-Home

February 10, 2017

Via: Media Post

A survey of media planners by the Digital Place Based Advertising Association (DPAA) found digital place-based (DPB) and digital out-of-home (DOOH) media as key growth opportunities in the current advertising ecosystem. The eighth annual survey identified the importance of reaching […]

Mobile Marketing, Web Advertising

Advertisers lack mobile programmatic advertising understanding, says IAB research

January 13, 2016

Via: Brand Republic

In a survey of 301 markets, half said that they use programmatic for buying smartphone inventory, but 44 per cent reported having no or little knowledge of it. In terms of mobile advertising as a whole, 29 per cent explained […]

Content & SEO

Want 15x ROI? Create Content to Retain Clients

December 21, 2015

Via: The Content Strategist

When we talk about customer retention in the marketing world, the same principle applies: Smart brands understand that it costs much less to retain a customer (in marketing speak, this is known as the LTV or Customer Lifetime Value) than […]