Tag: supply chain


Introducing Advertising Logistics – A New Approach For A More Observable Programmatic Ecosystem

September 28, 2022

Via: AdExchanger

As technology and industry self-regulation converge to make supply and demand path optimization more seamless and efficient, we need a better name to describe optimization across the advertising ecosystem. I’d like to submit for your consideration a new term: advertising […]


As supply chain woes intensify, advertisers reallocate, not cut, media dollars

November 11, 2021

Via: Digiday

The panic over the impact supply chain snafus are having on how many ad dollars are spent during this quarter is probably overdone. Not because there won’t be notable cuts; they have already happened and continue to do so, according […]