September 20, 2019
Via: Kelly RedmondOne of the strongest differentiators a company can have is its brand. However, a brand doesn’t automatically come with building a business—it takes focus and discipline to create one that attracts customers in a way your competitors don’t. What Is […]
November 1, 2018
Via: AdweekThe business environment today is clear: If you own a brand, it’s either growing or dying. The question I keep hearing is, “How do we grow our brand without cannibalizing our existing business?” It’s a daunting question. More than 60 […]
Marketing Technologies, News, Other Technologies
July 13, 2018
Via: AdweekThe way we consume or look for product information is changing. I could argue that it already has. Social media and video are playing a more active role in all aspects of the shopping journey. And this is the case […]
Marketing Channels, Web Advertising
March 5, 2018
Via: Convince and ConvertIt’s no secret small businesses often have limited marketing budgets, which means their funds—as well as their time and other resources—have to be allocated judiciously. Email marketing campaigns and paid ads are often two of the most commonly used marketing […]
Marketing Technologies, Other Technologies
March 20, 2017
Via: AdweekAt a time of depleting attention spans and constant distractions thanks to social media and smartphones, business-to-business and business-to-consumer brands have a small window of opportunity to capture a consumer’s or fellow businesses’ attention. Those that are able to implement the most […]
Marketing Technologies, Other Technologies
March 11, 2016
Via: Mobile MarketerBy definition, user engagement is exactly what the name suggests. For an application to succeed, users have to understand its core value and then continue to use it repeatedly, until it becomes an essential part of their lives. Measuring engagement […]
Marketing Channels, Social Media Marketing
March 9, 2016
Via: Econsultancy blogYou’d be forgiven for being frightened of marketing on Reddit. It’s a goldmine for users but a minefield for anyone even hinting at self-promotion. Yet despite the risks, some marketers have managed to pull it off. In this post I’m […]
February 29, 2024
February 29, 2024
March 15, 2024