Tag: success


Brand Management — The Key to Business Success

September 20, 2019

Via: Kelly Redmond

One of the strongest differentiators a company can have is its brand. However, a brand doesn’t automatically come with building a business—it takes focus and discipline to create one that attracts customers in a way your competitors don’t. What Is […]


How to Build a Food and Beverage Brand Without Cannibalizing Your Current Model

November 1, 2018

Via: Adweek

The business environment today is clear: If you own a brand, it’s either growing or dying. The question I keep hearing is, “How do we grow our brand without cannibalizing our existing business?” It’s a daunting question. More than 60 […]

Marketing Technologies, News, Other Technologies

4 Steps for Influencing Merchandising Events’ Success

July 13, 2018

Via: Adweek

The way we consume or look for product information is changing. I could argue that it already has. Social media and video are playing a more active role in all aspects of the shopping journey. And this is the case […]

Marketing Channels, Web Advertising

6 New Rules for Landing Page Success

March 5, 2018

Via: Convince and Convert

It’s no secret small businesses often have limited marketing budgets, which means their funds—as well as their time and other resources—have to be allocated judiciously. Email marketing campaigns and paid ads are often two of the most commonly used marketing […]

Marketing Technologies, Other Technologies

The Secret to Executing a Successful Agile Marketing Plan

March 20, 2017

Via: Adweek

At a time of depleting attention spans and constant distractions thanks to social media and smartphones, business-to-business and business-to-consumer brands have a small window of opportunity to capture a consumer’s or fellow businesses’ attention. Those that are able to implement the most […]

Marketing Technologies, Other Technologies

10 mobile metrics to measure engagement

March 11, 2016

Via: Mobile Marketer

By definition, user engagement is exactly what the name suggests. For an application to succeed, users have to understand its core value and then continue to use it repeatedly, until it becomes an essential part of their lives. Measuring engagement […]

Marketing Channels, Social Media Marketing

Five brands that proved marketing on Reddit can work

March 9, 2016

Via: Econsultancy blog

You’d be forgiven for being frightened of marketing on Reddit. It’s a goldmine for users but a minefield for anyone even hinting at self-promotion.  Yet despite the risks, some marketers have managed to pull it off. In this post I’m […]