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Tag: Success Starts

Big Data, Customer Data

B2B Data Marketing Success Starts and Never Ends With Data

July 23, 2018

Via: Target Marketing

Two new studies on B2B data and marketing highlight both challenges and opportunities in putting the workhorse of modern-day marketing — data — to profitable use. They are worth reading. eMarketer’s B2B analyst Jillian Ryan is lead author on “B2B […]