December 22, 2022
Via: MediaPostTrust is powerful. Risk is tricky. B2B marketing trends reveal that businesses remain optimistic about growth, shifting their focus to long-term goals while taking more risks in 2023 despite indications of impending recession, according to data from Sapio Research. Seventy-seven […]
December 13, 2022
Via: MediaPostMore marketers participating in a recent survey from NP Digital plan to increase rather than decrease advertising and marketing budgets in 2023. The study includes business-to-consumer (B2C) and business-to-business (B2B). Twenty-six percent of B2C marketers plan to increase budgets, the […]
November 2, 2022
Via: DigidayYou would think seeing an ad everywhere is plain annoying, but new research shows people actually engage better when they see an ad on several platforms. A study by ad sales firm Spectrum Reach and IPG’s media intelligence arm Magna […]
March 1, 2022
Via: Marketing DiveWhile a few major fashion brands are getting inclusivity and diversity of gender identities right, Gen Z consumers surveyed by Unidays believe there is much room for improvement. Nearly all (87%) Gen Z believe strongly there should be better gender […]
October 4, 2018
Via: AdweekA new study from Harvard Business School challenges the effectiveness of open office plans, an icon of modern advertising agencies, stating that they actually decrease interaction and collaboration among employees. I’m not crazy enough to dispute Harvard’s thorough research, but […]
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