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Tag: study


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People respond better to ads across multiple platforms, study says

November 2, 2022

Via: Digiday

You would think seeing an ad everywhere is plain annoying, but new research shows people actually engage better when they see an ad on several platforms. A study by ad sales firm Spectrum Reach and IPG’s media intelligence arm Magna […]


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Nike, Asos, Old Navy are most inclusive brands for Gen Z, study says

March 1, 2022

Via: Marketing Dive

While a few major fashion brands are getting inclusivity and diversity of gender identities right, Gen Z consumers surveyed by Unidays believe there is much room for improvement. Nearly all (87%) Gen Z believe strongly there should be better gender […]


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4 Elements That Make Up a Productive, Collaborative Work Culture

October 4, 2018

Via: Adweek

A new study from Harvard Business School challenges the effectiveness of open office plans, an icon of modern advertising agencies, stating that they actually decrease interaction and collaboration among employees. I’m not crazy enough to dispute Harvard’s thorough research, but […]