November 14, 2019
Via: Adweek“Naming new cereal flavors is a job,” and, the Association of National Advertisers hopes, a cool one to Gen Z. Marketing has an image problem, at least according to the trade body—which is why it has released a campaign in […]
June 24, 2019
Via: Target MarketingWhat’s the best approach to engage college kids in understanding direct marketing? Principles first; metrics second? Or Metrics first; principles second? I remember sitting in the parlor of a Catholic parish rectory in North Jersey while my wife was participating […]
Business and Industrial, Industries
May 11, 2018
Via: EntrepreneurIs there any better time to start a business than as a student? Mark Zuckerberg, Bill Gates, Richard Branson and many other successful entrepreneurs would probably argue not. Students with free time and few responsibilities can take risks that parents […]
February 29, 2024
February 29, 2024
March 15, 2024