Tag: Students


ANA Campaign Aims to Convince Gen Z That Marketing Has the ‘Best Jobs Ever’

November 14, 2019

Via: Adweek

“Naming new cereal flavors is a job,” and, the Association of National Advertisers hopes, a cool one to Gen Z. Marketing has an image problem, at least according to the trade body—which is why it has released a campaign in […]


Where Do You Start? Teaching Direct Marketing to College Students

June 24, 2019

Via: Target Marketing

What’s the best approach to engage college kids in understanding direct marketing? Principles first; metrics second? Or Metrics first; principles second? I remember sitting in the parlor of a Catholic parish rectory in North Jersey while my wife was participating […]

Business and Industrial, Industries

12 Scalable Businesses to Start in College

May 11, 2018

Via: Entrepreneur

Is there any better time to start a business than as a student? Mark Zuckerberg, Bill Gates, Richard Branson and many other successful entrepreneurs would probably argue not. Students with free time and few responsibilities can take risks that parents […]