Tag: structured data

Content & SEO, Marketing Channels

How To Use Google’s Structured Data Markup Helper

June 28, 2022

Via: Search Engine Journal

If you drill down to the very core, every search engine optimization (SEO) strategy has the same aim: convincing Google your webpage is the best answer to a user’s query. There are a lot of tactics you can and should […]

Content & SEO, Marketing Channels

Just How Important Is Structured Data in SEO?

August 6, 2021

Via: Search Engine Journal

The use of structured data is gaining adoption but we still have ways to go. In fact, 50% of brands are still not using structured data. But it’s not a “nice to have” anymore – it’s an imperative. Structured data […]

Big Data, Marketing Channels, Platforms & Software, Web Advertising

How Structured Data Enhances Local SEO

May 15, 2019

Via: Target Marketing

Structured data, also commonly referred to as schema, makes it easier for search engines to present beneficial results to users about local businesses. For example, consumers issuing a voice command like, “Find a restaurant near me,” through Alexa feeds back […]

Big Data, Customer Data

Big Data: What It Is and How to Analyze It

August 10, 2018

Via: Target Marketing

What really is big data? Big data encompasses extremely large datasets that can be analyzed to reveal more in-depth insights, patterns, trends and even help predict future outcomes. But what actually makes up these “extremely large datasets” can be much […]