Marketing Technologies, Other Technologies
March 6, 2023
Via: AdExchangerAsk most industry experts about the advantage of advertising on streaming platforms, and chances are they will tell you “better targeting.” It’s true that streaming TV offers much better targeting than traditional linear. The only problem is that most major […]
Marketing Technologies, Other Technologies
June 6, 2022
Via: AdExchangerHistorically, the technology used to deliver TV programming and advertising to viewers has evolved much faster than the ability to measure it. Now, as CTV and streaming explode, there’s an opportunity for measurement to get ahead, establishing future-proof currencies for […]
Marketing Technologies, Other Technologies
December 22, 2021
Via: DigidayThe Future of TV Briefing this week looks back at some of the biggest developments in the TV, streaming and digital video industry in 2021. The year in review Traditional TV loses steam as Disney+ rebounds Hollywood employees rise up, […]
April 19, 2021
Via: DigidayIn this year’s annual TV advertising upfront marketplace, advertisers will be forced to confront their long-held programming preferences as they face a tight TV and streaming ad market while attempting to chase audiences from traditional TV to streaming. As linear […]
Big Data, Marketing Channels, Platforms & Software, Social Media Marketing
September 13, 2019
Via: AdweekWith splashy OTT offerings from Disney, Apple, WarnerMedia and NBCUniversal about to roll out, Facebook Watch execs touted its massive reach in the streaming space with a daily global audience of 140 million. The publisher was among a quieter Day […]
Marketing Technologies, Other Technologies
April 28, 2017
Via: Social Media TodayLive-streaming has become an unprecedented force in today’s social media landscape. From providing personal access to the consumer, to being the center of controversy, it’s hard to ignore the feature that has become one of the most popular forms of video consumption […]
March 1, 2017
Via: AdweekYouTube announced today it will soon launch its own answer to DirecTV Now and other subscription-based TV services. The company called it “live TV for the YouTube generation,” in its announcement. YouTube TV will cost around $35 per month and […]
Digital Media & Mobile, Government and Non-profit, Industries, Media
July 8, 2016
Via: AdweekAnyone inside or outside Quicken Loans Arena in Cleveland later this month will be able to see all the elephants in the room in more ways than ever before. Just in time for the Republican National Convention on July 18, […]
February 29, 2024
February 29, 2024
March 15, 2024