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Tag: streaming


Marketing Technologies, Other Technologies

The Case For Measuring TV Ads And Programming Separately

June 6, 2022

Via: AdExchanger

Historically, the technology used to deliver TV programming and advertising to viewers has evolved much faster than the ability to measure it. Now, as CTV and streaming explode, there’s an opportunity for measurement to get ahead, establishing future-proof currencies for […]


Marketing Technologies, Other Technologies

Future of TV Briefing: How the future of TV shaped up in 2021

December 22, 2021

Via: Digiday

The Future of TV Briefing this week looks back at some of the biggest developments in the TV, streaming and digital video industry in 2021. The year in review Traditional TV loses steam as Disney+ rebounds Hollywood employees rise up, […]


News

‘Redefining the buckets’: TV upfront advertisers face pressure to reconsider programming biases

April 19, 2021

Via: Digiday

In this year’s annual TV advertising upfront marketplace, advertisers will be forced to confront their long-held programming preferences as they face a tight TV and streaming ad market while attempting to chase audiences from traditional TV to streaming. As linear […]


Big Data, Marketing Channels, Platforms & Software, Social Media Marketing

How Facebook Watch Is Making Streaming Social and More From NewFronts West Day 2

September 13, 2019

Via: Adweek

With splashy OTT offerings from Disney, Apple, WarnerMedia and NBCUniversal about to roll out, Facebook Watch execs touted its massive reach in the streaming space with a daily global audience of 140 million. The publisher was among a quieter Day […]


Marketing Technologies, Other Technologies

5 Mobile Livestreaming Setups to Improve Your Video Marketing

April 28, 2017

Via: Social Media Today

Live-streaming has become an unprecedented force in today’s social media landscape. From providing personal access to the consumer, to being the center of controversy, it’s hard to ignore the feature that has become one of the most popular forms of video consumption […]


Media, Television

YouTube Announces Its Own Streaming Alternative to Cable TV

March 1, 2017

Via: Adweek

YouTube announced today it will soon launch its own answer to DirecTV Now and other subscription-based TV services. The company called it “live TV for the YouTube generation,” in its announcement. YouTube TV will cost around $35 per month and […]


Digital Media & Mobile, Government and Non-profit, Industries, Media

The Republican National Convention Mobile App Has Livestreaming and a 360-Degree View

July 8, 2016

Via: Adweek

Anyone inside or outside Quicken Loans Arena in Cleveland later this month will be able to see all the elephants in the room in more ways than ever before. Just in time for the Republican National Convention on July 18, […]