Tag: strategy

July 16, 2018

Have you heard the good news about quality content? It’s the latest innovation that’s sweeping the nation. It’s going to revolutionize your content marketing efforts. If your current strategy is to crank out crappy content, then quality content is going […]

June 27, 2018

Personalization has emerged as a top priority in retail. Brands and retailers are investing in data and technology to deliver more tailored experiences across their digital and in-store experiences. By 2022, personalization will push a revenue shift of $800 billion […]

June 6, 2018

That maxim has never been more true in our digital era. Although most agree that a customer-centric mindset is the foundation for all modern marketing success, truly customer centric marketing remains elusive. Only one in five organizations (22%) even have […]

May 25, 2018

Between GDPR regulations, Facebook’s US congressional and European parliament hearings, evolving social media platform features and formats, the development of AI powered experiences, ‘fake news’ and fake influence, there is a great deal keeping us social media strategists busy at […]

May 2, 2018

Digital marketers know their company’s website is more than a digital storefront. It’s a marketplace that must deliver a quality, engaging experience for prospects and customers once they arrive. So, it’s no surprise that the average company invests in a […]

March 6, 2018

Many businesses out there spend the last few months of the year planning their content strategy for the year ahead. They have color-coded spreadsheets completed, goals in the place, and the optimism that the next 12 months are going to be the […]

February 13, 2018

Influencers, they’re just like us—or at least that’s the message they’re trying to convey to the average person who lacks thousands or even hundreds of followers. But influencer marketing remains elusive to brands who still haven’t definitively determined whether working […]

February 12, 2018

Whether your content marketing team is 10 members strong or it’s just you, having a content production workflow is critical to success. Putting a process in place will make you more efficient and keep your efforts on track even when […]

February 5, 2018

There are many digital trends that are likely to impact SEO in 2018. You can read about them in Econsultancy’s SEO in 2018 Trends report (made up from insight from a number of industry experts). But what about an SEO strategy that […]

September 8, 2017

When you consider that mobile internet usage has surged in recent years, and that 65% of people are visual learners, it’s no wonder that image-based social media platforms like Instagram are incredibly popular at the moment. Instagram now has more that 700 million monthly […]

May 8, 2017

With 2.8 billion active social media users, maintaining an active presence on these networks is becoming increasingly important in getting your business front of your ideal audience. These days, more and more consumers are looking to engage and connect with their favorite brands on social – […]

March 22, 2017

Influencer marketing is one of the biggest trends in marketing circles at the moment – and for good reason. Winning an influencer’s support for your brand can be magic, but there is a snag in the current process. Bombarded with mentions the buzzword, […]

March 21, 2017

You’ve crafted the perfect blog post: Well-researched, SEO optimized, contains the ideal keyword ratio with trustworthy outbound and internal links, and it even has a nifty infographic that you spent hours to create. All you have to do is queue […]

March 15, 2017

Marketers and customer service professionals are now paying a lot of attention to chatbots. Whereas the Web, mobile marketing and smartphone applications were at one point the next big thing, chatbots are now becoming a pervasive part of a brand’s […]

February 27, 2017

Gift cards can be a simple way to increase sales, attract new customers and deepen relationships with existing ones. Here’s a look at how you can use gift cards as part of your marketing strategy. 1. Compete with national brands. […]

December 22, 2016

About the only thing we know for certain is that 2017 will be a new year, and that change will abound — much of which will be beyond the control of the marketing department. So what is a renegade thinker […]

September 16, 2016

Business and customer data has existed for ages. Mostly, however, it sat hopelessly trapped in handwritten ledgers, filing cabinets, and floppy disks, a precious resource untapped. The introduction of Data Management Platforms (DMPs) and Customer Relationship Management (CRM) aid the increase of customer […]

September 12, 2016

Today’s customers are smart, technologically adept and unwilling to be lumped in with “the masses.” That’s why marketing techniques from even a few years ago no longer get the job done. The key is getting customers engaged with your business […]

September 5, 2016

It was a marketer’s dream come true when Instagram announced the launch of its tools for businesses. (Analytics and insights built into the app? Yes, please.) But before rushing to create a business profile for your brand, let’s examine a […]

August 5, 2016

Former strategy and innovation executive, Kim Garretson, shares data from a frequent shoppers study by e-tailing on consumer holiday shopping behaviors in 2015, alerting retailers to consumer responses in planning for the upcoming season. Last Fall, says Kim, MyAlerts and […]