February 10, 2023
Via: Marketing DiveThe gloomiest economic forecasts for early 2023 have yet to come to pass. Inflation has continued to ease, while the jobs market remains resilient, with unemployment at its lowest level in over five decades despite a massive round of tech […]
Marketing Channels, Social Media Marketing
January 4, 2023
Via: Social Media TodayLooking to map out your social media approach for the new year? This will help – the team from Statusbrew have put together a new ‘social media holidays’ calendar for 2023, which highlights all the key dates and events that […]
Content & SEO, Marketing Channels
November 29, 2022
Via: Search Engine JournalSummary Of Report Findings When asked what were the biggest SEO challenges over the last 12 months, respondents stated: Lack of resources (14.9%). Strategy issues (12.3%). Scaling processes (11.9%). Pandemic-related issues (11.2%). Alignment with other departments (10.7%). Budget cuts fell […]
Content & SEO, Marketing Channels
October 11, 2022
Via: Search Engine LandSearch engine optimization requires an investment. Look at it as an investment with an expectation of a return on that investment. SEO is a long-term discipline and process. It demands a robust plan for strategy development and implementation in the […]
Marketing Channels, Social Media Marketing
July 1, 2022
Via: Convince and ConvertOver three billion people around the world use social media every month. Out of this, 75% feel that social media platforms play a key role in their purchasing mindset. This shows how a good social media strategy is a must […]
Marketing Channels, Web Advertising
March 8, 2021
Via: Search Engine JournalLaunching a new campaign is exciting! It could mean testing a new platform, strategy, or market. With that said, new campaigns are expensive. They can be temperamental as they overcome learning periods. Sometimes account managers will invest heavily, in the […]
Marketing Channels, Social Media Marketing, Web Advertising
January 16, 2020
Via: The Content StrategistAsk a lot of marketers about their YouTube SEO strategy, and you’ll get a blank stare. Most marketers invest in optimizing their website SEO, but they miss the massive opportunity to rank their video content on YouTube. YouTube SEO may […]
October 24, 2019
Via: Target MarketingIn order to create direct mail that enhances your ROI, you need to come up with a strategy to get attention, as well as offer products or services that are relevant to your audience. There are so many choices for […]
August 29, 2019
Via: Target MarketingThe use of color in direct mail is very important. The right colors can increase your response rates. Why is direct mail color so important? It is a powerful communication tool, because color evokes feeling within us and ignites emotion. […]
Marketing Channels, Web Advertising
June 28, 2019
Via: Target MarketingBit by bit, Google has been changing the terms of its SEO strategy deal with healthcare marketers. Health systems produced content and then made it “findable” by following established search engine optimization (SEO) techniques, in exchange for greater visibility when […]
Content & SEO, Marketing Technologies
June 24, 2019
Via: Convince and ConvertThe truth is there are no secrets to creating a content marketing strategy. Instead, we simply use our proven, 7-step framework as a guide, plus add plenty of meaningful time and effort (usually about 60 days or so for us). […]
February 20, 2019
Via: Convince and ConvertWhile the way that businesses have used marketing campaigns over the years has changed, the reasons have not. Every business wants to reach its ideal customer just when that customer needs it. With the constant flux of new technologies, the […]
Marketing Technologies, Other Technologies
November 20, 2018
Via: Target MarketingThe efficacy of B2B marketing can be notoriously hard to measure. Due to long sales cycles and channel conflicts, most B2B marketers are underestimating the ROI of their campaigns. In an effort to improve ROI, B2B marketers often fall into […]
November 1, 2018
Via: Convince and ConvertAre you in the process of developing your 2019 marketing plans? Developing a plan sounds simple but with a myriad of marketing options available to you, what does an effective digital marketing strategy look like in 2019? To find out, […]
October 24, 2018
Via: Target MarketingAs your company makes plans for the 2019 business year, an integral aspect in the process is determining an appropriate marketing budget. Although budget planning can be tedious, with appropriate forethought and thoughtful consideration of your goals — your […]
Marketing Channels, Web Advertising
October 11, 2018
Via: Target MarketingDoes your website team try to dazzle you with reams of reports and statistics weekly, so much so that you cannot tell if the website is actually improving in performance? Should you care? If you look at SQLs by source, […]
October 2, 2018
Via: Target MarketingYour customer experience strategy has most likely become the driving force for marketing success. Data is both the foundation for customer journey mapping and the key to that strategy. There are several reasons why data leads and marketers must follow […]
Marketing Technologies, Other Technologies
August 23, 2018
Via: Econsultancy blogThere were ads for X-Ray specs, Exploding Cigars, or Ray Guns, all with corny taglines and hand- drawn graphics. I’m not sure if these companies amounted to more than a closet full of inventory and a few clerks processing orders, […]
August 20, 2018
Via: Target MarketingI’m judging marketing awards during the dog days of August, with steaming heat in New York City. There’s no better time than now to gather 100 or more data-driven marketing storytellers, strategists and creatives to judge this year’s Data and […]
Marketing Technologies, Mobile Marketing
August 13, 2018
Via: Target MarketingMarketing strategy conversations happen between CMOs and business leaders all of the time, especially at trade shows. Recently, Cannes Lions saw brands, agencies, technology partners and media companies converge on the French Riviera. And while Cannes is an annual tradition […]