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Tag: Strategy & Operations


News

The best digital marketing stats we’ve seen this week

July 20, 2018

Via: Econsultancy blog

This roundup includes news about voice tech, marketing budgets, ecommerce sales, and much more. If that’s not enough, check out the Internet Statistics Compendium too. Streaming service subscriptions officially overtake pay TV in the UK Ofcom has revealed that, for […]


Marketing Technologies, Other Technologies

Six tips for influencer marketing success

July 12, 2018

Via: Econsultancy blog

Brands have embraced influencer marketing and are now collectively spending billions of dollars a year on influencer marketing campaigns. But despite the spend, many brands aren’t realizing influencer marketing’s full potential. Here are six things brands should do to ensure […]


Big Data, Customer Data

MoviePass has disrupted the movie business, but will it win?

July 9, 2018

Via: Econsultancy blog

Critics of an American service called MoviePass have been quick to point to this old adage, and for seemingly good reason: the service offers subscribers the ability to go to one movie every day for $9.99 per month – less […]


News

The best digital marketing stats we’ve seen this week

July 6, 2018

Via: Econsultancy blog

It’s that time of the week yet again, when we regale you with the finest digital stats we’ve come across in the past seven days. This roundup includes news about email open rates, app installs, digital transformation projects, and lots […]


News

The best digital marketing stats we’ve seen this week

June 8, 2018

Via: Econsultancy blog

It’s a rather hefty round-up of stats this week, so do get comfortable. There’s news on customer loyalty, retail budgets, analytics, and B2B buying behaviour. Plus, there’s always the Internet Statistics Compendium should this leave you wanting more! 93% of […]


Marketing Channels

Why modern marketing is as much about mindset as technical skills

May 21, 2018

Via: Econsultancy blog

A lot of attention is given to the need for marketers to become more technical. You’ve seen all the stats about CMOs outspending CIOs, the importance of analytics in every job description, and the predictions from no less revered a […]