Tag: storytelling

November 9, 2023

Narrative perspective is the lens through which readers experience a story, and choosing the right one can be a powerful tool in both business-to-business (B2B) and business-to-consumer (B2C) communications. Each version of the story uses a different narrative perspective to […]

September 29, 2023

As I emphasized in a previous Entrepreneur article, a big mistake in brand storytelling is assuming that you’re telling a story about your company. It’s really two stories: One about your brand and one about your customer. But you need […]

July 5, 2023

One of the most effective methods of persuasion and convincing people is storytelling. Rather than reciting hard facts and statistics, a story that resonates with us humans is the strongest tool one can use to play with a person’s (consumers) […]

February 23, 2023

Storytelling is by no means a new strategy in communication. In fact, people have told each other stories as a means of passing on important knowledge and information since the dawn of time. While storytelling may seem outdated and unlikely […]

November 4, 2022

In the modern digital world, social media is where your prospects spend most of their free time. Cutting through the clutter and holding their attention long enough to get your message across presents big challenges you need to overcome. Luckily, […]

July 13, 2022

TikTok has launched Follow Me, a multi-channel educational experience that is designed to help small businesses optimize the video sharing portal to drive maximum results. Follow Me is a six-week program that will run from July 11 to August 19. […]

August 18, 2020

It’s critical enterprises have a higher-level purpose which can be translated by the individual employees into their work to aid productivity and engagement, according to the founder and executive director of the Centre for the Future, Dr Richard Hames. The […]

March 8, 2016

Acclaimed author Phillip Pullman once famously said that after “nourishment, shelter and companionship, stories are the thing we need most in the world”. And while that may seem like a stretch for some, the fact remains that everyone loves a […]

February 18, 2016

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Storytelling Gone Wild: The Key to Creating Viral Content. This webinar featured James Hilliard (@hillyprods) President & […]

February 15, 2016

Telling a brand story is like telling a love story. It’s the most powerful digital marketing tool any organization has, and it’s particularly powerful for purpose-driven brands, where the tangible goal is more than just making a profit. In part one of […]