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Tag: story


Big Data, Customer Data

How to tell a story with data and elevate your client reporting

July 11, 2022

Via: Search Engine Journal

In 2009, anthropological researchers made $8,000 on trinkets for which they paid just $1.25 each. What made these items feel valuable to buyers? Each trinket was accompanied by a compelling story written in the item’s eBay description. The fact is, […]


Editorial

A 4-Step Process to Craft a Compelling Brand Story

August 18, 2019

Via: Kelly Redmond

Getting your brand story right is essential for your business and fundamental to consumer awareness. It’s what you leverage to get influencers to partner with you and build a community of loyal customers and brand enthusiasts. You want your business […]