Tag: stories

Marketing Channels, Social Media Marketing

Instagram adds Story likes

February 16, 2022

Via: Business of Apps

Instagram launched a new feature for users to engage with Stories – one of its most successful formats for brands and advertisers. Users can now like a Story in their feed without each like opening into a conversation. The heart […]

Marketing Channels, Social Media Marketing

Snapchat vs Instagram Stories: Which One Is Best For You?

January 24, 2022

Via: Search Engine Journal

Back in October 2013, Snapchat made a big update to their platform with the addition of Stories. Due to the success Snapchat was having, Facebook made a move to purchase the platform. But ultimately, the $3 billion offer was turned […]

Marketing Channels, Social Media Marketing

Meta Partners with Popular Mobile Apps for New End-of-Year Stories Collaborations

December 17, 2021

Via: Social Media Today

This could be interesting – today Meta has announced a new series of partnerships with several popular mobile apps that will enable users of each to share recap and celebratory-style creations from these third-party platforms direct to Facebook and Instagram […]

Marketing Channels, Social Media Marketing

Instagram adds drafts to Stories

July 27, 2021

Via: Business of Apps

Instagram said it would be bringing back its Stories draft feature earlier this year and now it’s finally live. Drafts become automatically activated when a user leaves a post half-way through posting. You can then either save a Stories draft […]

Marketing Channels, Marketing Technologies, Mobile Marketing, Social Media Marketing

How Instagram’s Algorithm Works & IG Content Best Practices

February 17, 2021

Via: Search Engine Journal

In March 2016, Instagram switched its feed from chronological to using an algorithm to rank the “best” posts first. Well, at the rate that things change in the digital marketing world, that’s like telling you a story that begins, “A […]

Marketing Channels, Marketing Technologies, Mobile Marketing, Social Media Marketing

7 Way to Make Facebook and Instagram Stories More Effective

October 16, 2019

Via: Chief Marketer

Everyone loves good stories, especially people who want to get a message out. Being mobile first and full screen are why stories are the darling of marketing, advertising, and PR in social mediakj. Stories capture attention. Stories get remembered. Stories […]

Marketing Channels, News, Social Media Marketing

News Roundup: The Future of Facebook, Pinterest’s Latest Changes, the Most Popular Stories, and More

October 15, 2019

Via: BufferSocial

As ever, a ton is happening in the world of social media, and it can be hard to catch every story. So we want to highlight some of the biggest news items from recent weeks that might impact your social […]

Marketing Channels, Social Media Marketing

Instagram Adds a Create Mode to Its Revamped Stories Camera

October 9, 2019

Via: Adweek

Instagram rolled out a revamped camera highlighted by its new Create mode, which enables people to create content without sharing photos or videos. The Facebook-owned photo- and video-sharing network said in an email, “Your new Instagram camera lets you easily […]

Big Data, Marketing Technologies, Mobile Marketing, Platforms & Software

Facebook Kicks Off Its Stories Can Do It Campaign

September 23, 2019

Via: Adweek

Facebook’s new global cross-platform campaign, which kicked off Monday, is aimed at telling the story of, well, Stories across Instagram, Facebook and Messenger. The social network said 62% of respondents to a survey it commissioned from Ipsos became more interested […]

Marketing Channels, Social Media Marketing

Instagram’s Revamped Explore Tab Puts More of a Focus on Shopping and IGTV

May 16, 2019

Via: Adweek

Instagram revamped its Explore tab, putting more emphasis on shopping and its IGTV long-form video destination, as well as including Stories in its results for the first time. The Explore tab now features a newly designed navigation bar, which includes […]

Marketing Channels, Social Media Marketing

9 Instagram Tips From High-Reach Instagrammers

April 18, 2018

Via: Adweek

There’s little doubt that Instagram is the platform du jour for influencers. With more than 600 million monthly users, Instagram has stayed at the forefront of social platforms, while Facebook and YouTube have battled issues of measurement and security. We […]

Marketing Channels, Social Media Marketing

The best social media stories and campaigns from August 2017

September 7, 2017

Via: Econsultancy blog

Like most workplaces, the world of social media was slightly subdued throughout August. We assume most people were busy sunning themselves, or desperately trying to avoid yet more Trump-related controversy. Anyway, let’s journey back and take a look at the […]

Advertising & Branding

Snapchat is pushing for shorter ads between Stories, within Live Stories

August 26, 2016

Via: Marketing Land

Long story short: After pushing for shorter video ads around the time it began to intersperse ads between people’s Stories in June and noticing how little time advertisers have to grab its viewers’ attentions, Snapchat is zeroing in on exactly […]