Marketing Channels, Social Media Marketing
January 11, 2024
Via: Martech ZoneInstagram has emerged as a social platform and a formidable force in the marketing world. With over 1.3 billion active users worldwide as of 2022, Instagram has transcended beyond a mere photo-sharing app to a global marketplace, a trendsetter, and […]
January 3, 2024
Via: Martech ZoneThe integration of second screen usage into our daily lives has revolutionized the way consumers interact with television and digital content. This convergence has opened up new vistas for marketers to engage with their audience. Let’s delve into the statistics […]
Content & SEO, Marketing Channels
December 15, 2022
Via: CMIWhat to know about your content marketing career – and your team’s Our (first) Content Marketing Career & Salary 2023 Outlook (registration required) found: As we wrote in the report, many content marketers are “poised and ready to leap when […]
Content & SEO, Marketing Channels
May 25, 2022
Via: Search Engine JournalImagine you wake up at 8 a.m. bright-eyed and bushy-tailed, slurp down your first caffeine boost for the day, and sit down to do some cold but needed backlink outreach. You’ve tried desperately for months, like a 5th-grade school girl […]
Marketing Technologies, Other Technologies
January 12, 2021
Via: Convince and ConvertB2B marketing is complex with a myriad of tactics, technologies, and data solutions to choose from to promote your business and sell your products and services. As complex as modern B2B marketing is, it is also as simple as: How […]
Marketing Channels, Web Advertising
September 28, 2020
Via: Convince and ConvertThe concept of account-based marketing (ABM) was introduced by ITSMA in 2003. ABM made the first appearance on Google Trends in 2013. In the past few years, the number of ABM software companies has skyrocketed, along with agencies that specialize […]
Content & SEO, Marketing Technologies
February 13, 2020
Via: Convince and Convert2020 is just getting started, and now is an ideal time to look at some video marketing statistics to shape your marketing plans. 1. The Platform of Choice for Business Video Viewing Is Desktop 87% of the Time If you’re […]
Big Data, Marketing Technologies, Other Technologies, Platforms & Software
August 5, 2019
Via: AdweekMy head is cluttered with hordes of information. Big Data is in full effect. Every time I attend a meeting, conference or business briefing, everyone seems so hellbent on spewing forth all the data they have ever learned in their […]
Marketing Channels, News, Social Media Marketing
May 22, 2019
Via: Convince and ConvertOur friends at Social Media Examiner have released their annual survey on the state of the social media marketing industry, and as always, it provides some fascinating looks into how social media marketers are thinking about social media trends and […]
July 28, 2016
Via: Marketing LandAt least once a year, I like to step back from the mobile industry to provide some context as to what is happening and, more importantly, why it’s happening. It’s also important to know what these statistics mean to marketers. […]
January 28, 2016
Via: Econsultancy blogWhen it comes to creating a great customer experience, marketers rate strategy, design and culture as the three most important factors, according to our new Quarterly Digital Trends Briefing report in association with Adobe. Q: Please rank the importance of […]