August 19, 2022
Via: Business of AppsOne in 10 Spotify mobile installs are power users who open the app every day finds Q2 2022 data from Sensor Tower. Power users are defined as active US Google Play installs who open the app every day. Compared to […]
Marketing Technologies, Other Technologies
January 10, 2022
Via: Business of AppsSpotify launched a new podcast advertising feature that features call-to-action cards. The feature is aimed at podcast listeners to boost brand awareness and recall. Call-to-action cards are clickable, interactive display units for digital audio ads. The cards consist of images […]
Marketing Technologies, Other Technologies
December 2, 2021
Via: CMIPodcasting takes work. It’s not enough to simply turn on the microphones, put on a pair of headphones, interview a CEO, and post it online. You’ve invested so many resources in the podcast content before a producer presses the record […]
Marketing Channels, Social Media Marketing
September 28, 2021
Via: Marketing DiveInfluencer marketing this year has seen a surge in industry confidence as some marketers post returns on their investments (ROIs) and influencer-focused companies boost measurement capabilities. The approaching holiday season could provide a key test of whether these developments translate […]
Content & SEO, Marketing Channels
June 1, 2021
Via: EntrepreneurWith other 60,000 tracks being uploaded to Spotify daily, it can be easy for an upcoming musician to get lost in all the noise. Despite the oversaturation in the music industry, record labels are still shoveling out multibillion dollar marketing […]
Marketing Channels, Social Media Marketing
September 10, 2019
Via: AdweekDid you know that you can share songs, albums, playlists and podcasts from Spotify to your Facebook Story? When you do so, your friends will see the cover art of the content you shared, and they can tap a “Play […]
June 26, 2018
Via: Media PostSpotify named Dawn Ostroff chief content officer Tuesday, signaling an intent to make a major push into original content. According to the company, Ostroff “will lead all aspects of Spotify’s content partnerships across music, audio and video” and will be […]
May 18, 2018
Via: AdweekAt its F8 annual developer conference earlier this month, Facebook indicated that the Stories-style format is more popular than News Feed, with 450 million people on WhatsApp and with 300 million on Instagram using the feature to view organic user- […]
Advertising & Branding, Digital Media & Mobile, Media, Print Media
May 16, 2018
Via: AdweekYesterday, Spotify rolled out its largest marketing campaign to date, highlighting the brand’s free, ad-supported service. The campaign includes a series of wonderful fake movie trailers with some inspiring music choices and another round of brilliant, witty out-of-home marketing, all […]
February 29, 2024
February 29, 2024
March 15, 2024