May 10, 2022
Via: Marketing DiveNike and Adidas have been ensnared in a relentless rivalry that has commanded the athletic wear industry for nearly 60 years, attempting to out design, out recruit and out cool one another in order to dominate the now $310 billion […]
September 10, 2020
Via: Marketing DiveWith the cancellation of most major events earlier this year, the return of live sports — albeit with some of the “live” parts absent — was supposed to be a lifeline for marketers. Recent weeks have shown that sports, historically […]
May 2, 2018
Via: AdweekPublicis Media has appointed Ben Cronin as global head of its dedicated sports marketing and entertainment offering, Publicis Media Sport and Entertainment (PMSE). Cronin replaces Robin Clarke in the role, who is leaving to pursue an unspecified opportunity outside of […]
April 16, 2024
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