Tag: sports marketing


Sneaker supremacy: Nike and Adidas battle for brand love

May 10, 2022

Via: Marketing Dive

Nike and Adidas have been ensnared in a relentless rivalry that has commanded the athletic wear industry for nearly 60 years, attempting to out design, out recruit and out cool one another in order to dominate the now $310 billion […]


Sports marketing is no longer the safe bet, but bolder brands could win out

September 10, 2020

Via: Marketing Dive

With the cancellation of most major events earlier this year, the return of live sports — albeit with some of the “live” parts absent — was supposed to be a lifeline for marketers. Recent weeks have shown that sports, historically […]

Industries, Other

Publicis Media Sport and Entertainment Names New Leadership

May 2, 2018

Via: Adweek

Publicis Media has appointed Ben Cronin as global head of its dedicated sports marketing and entertainment offering, Publicis Media Sport and Entertainment (PMSE). Cronin replaces Robin Clarke in the role, who is leaving to pursue an unspecified opportunity outside of […]