Tag: spending

January 5, 2023

In 2023 mobile marketers continue to face tracking issues in light of Apple’s privacy update and brand safety concerns have not been sufficiently addressed either. And yet, more advertisers plan to increase their ad spending on social channels (25%+) than […]

January 3, 2023

During the fourth quarter of 2022, 58% of marketers boosted their spending on social media campaigns, despite concerns over brand safety and ad transparency. The findings from Advertiser Perceptions (via Marketing Dive) suggest that the outlook for social media marketing […]

September 28, 2020

It should come as no surprise that with consumers spending more time at home, they are spending more time with online content, especially connected TV (CTV) and social media. Since the beginning of the COVID-19 pandemic, the average time interacting […]

July 6, 2020

At a time when there seems to be a new national crisis daily, it is hard to justify moving forward with big marketing spends not knowing what the purchasing climate will be one day to the next. Clever copy, relevant […]

January 16, 2018

With so much existential debate around the future of agencies, the impact of automation and prophecies about the end of advertising as we know it, one can be forgiven for feeling that the industry is in a dark place. And, […]

September 12, 2016

Here we are in the general election, and it still doesn’t really feel like the general election — at least when it comes to the presidential campaign advertising landscape. Or maybe, more accurately, it halfway does, with Team Clinton doing […]

August 30, 2016

About 2,000 marketers, agency executives and media owners deliver data to World Economics Global Marketing Index (GMI) each month, creating a global picture of “the state of marketing” by region. Why should you care about the GMI? Many of the […]

July 21, 2016

Marketing spending is on the rise with favorable investment outlooks continuing in digital tools, analytics and marketing research, according to the Marketeers Confidence Index from the American Marketing Association and Millward Brown Vermeer. This is in spite of a still […]

July 13, 2016

Pernod Ricard’s Malibu rum brand is betting on digital to spur a sales comeback. It plans to devote three quarters of its marketing budget to digital activities in 2016, up from 60 percent last year, according to Andre Marciano, director of […]