Tag: spending

Marketing Channels

Nearly half of consumers will try new brands if the ad is relevant

September 28, 2020

Via: Marketing Dive

It should come as no surprise that with consumers spending more time at home, they are spending more time with online content, especially connected TV (CTV) and social media. Since the beginning of the COVID-19 pandemic, the average time interacting […]

Marketing Channels

Get More From Your Advertising While Spending A Lot Less

July 6, 2020

Via: Target Marketing

At a time when there seems to be a new national crisis daily, it is hard to justify moving forward with big marketing spends not knowing what the purchasing climate will be one day to the next. Clever copy, relevant […]

Digital Media & Mobile, Media

18 Bullish Stats About the State of U.S. Advertising

January 16, 2018

Via: Adweek

With so much existential debate around the future of agencies, the impact of automation and prophecies about the end of advertising as we know it, one can be forgiven for feeling that the industry is in a dark place. And, […]

Media, Television

Trump’s Teeny, Tiny TV and Radio Ad Spending, by the Numbers

September 12, 2016

Via: Ad Age

Here we are in the general election, and it still doesn’t really feel like the general election — at least when it comes to the presidential campaign advertising landscape. Or maybe, more accurately, it halfway does, with Team Clinton doing […]

Advertising & Branding

Global Marketing Spend? Decline, Decline, Decline

August 30, 2016

Via: Media Post

About 2,000 marketers, agency executives and media owners deliver data to World Economics Global Marketing Index (GMI) each month, creating a global picture of “the state of marketing” by region. Why should you care about the GMI? Many of the […]

Business and Industrial, Industries

Marketer Confidence Stable, Spending To Rise

July 21, 2016

Via: Media Post

Marketing spending is on the rise with favorable investment outlooks continuing in digital tools, analytics and marketing research, according to the Marketeers Confidence Index from the American Marketing Association and Millward Brown Vermeer. This is in spite of a still […]


Why Malibu rum is spending 75 percent of its marketing budget on digital

July 13, 2016

Via: Digiday

Pernod Ricard’s Malibu rum brand is betting on digital to spur a sales comeback. It plans to devote three quarters of its marketing budget to digital activities in 2016, up from 60 percent last year, according to Andre Marciano, director of […]